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Press Release Writing Tips: How to Benefit from Maximized Media Coverage in 3 Steps

Press Release Writing Tips to Maximize Media Coverage 

It’s no secret that in most cases, press release writing requires tons of accurate information; special skills; a lot of patience, time, and effort; and also a fruitful collaboration with influencers and potent media channels that might amplify and distribute your message to a broader audience. It might sound simple, but, in fact, getting enhanced media coverage can be quite challenging. Here are a few steps that you should follow in order to come up with a list of candidates, helping you see your press release published in business magazines relevant to your niche, newspapers, and on some of the most popular blogs.

First step: Find the best broadcasters based on the particularities of your message

a)     Identify your target audience to spot the perfect channels and influencers

What kind of sources of information are they particularly interested in? Finding the right answer to this question will help you spot the right media channels that you should try to reach in order to spread the word about your new accomplishment. Let’s assume that you’re just about to launch a new cosmetic product for women. Obviously, you’re going to try to get in touch with some of the most reputable, influential makeup and beauty bloggers and journalists who analyze reviews and write engaging articles about products similar to yours.

b)     Find the right channels based on the type of coverage that you’re hoping to obtain (local, national, international)

Are you willing to promote your products on a local, national, or international scale? If you’re just hoping to attract local buyers, it’s useless to waste any time trying to capture the attention of journalists working for prestigious, national newspapers. Start by analyzing your objectives; this will help you elaborate the perfect media list based on your real necessities.

Second step: Keep your media list updated

It is essential to build a powerful, long-lasting relationship with journalists covering your niche. This way, once you have a newsworthy fact, you just have to create a well-structured press release around it and send it to them. It is highly recommended to update your media list regularly, as some reporters might quit, might be promoted, or might be assigned to cover a different domain. Also, you could choose to consult different online databases, giving you unlimited access to extremely valuable media contacts.

Third step: Count on a highly effective PR distribution service

Let’s face it: Elaborating your very own media list can be challenging and time-consuming. Take the easy way out by simply counting on a popular press release distribution service, guaranteeing maximum coverage for your story. In this case, you have numerous alternatives at hand, and you could easily find a service provider who understands your real needs and expectations and promotes only press releases relevant to your niche. For instance, Source Wire enhances the online visibility of countless relevant technology releases. Extra tip: Before choosing to collaborate with a PR distribution company, make sure it offers you the chance to measure the real level of exposure of your press release. Some companies, like RealWire, provide a detailed report, allowing you to see exactly where your money goes at all times.

Creating and distributing first-hand press releases might be considered a real hassle by many business owners. Simplify your life by counting on quality press release writing services, enabling you to save a significant amount of time and focus on the core of your business.

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5 Common Press Release Writing Mistakes That Could Compromise Your Reputation

press release writingA press release has a standard, recognizable format and is crafted and distributed to help you define (or redefine) your position as an industry expert to promote your new products, events, services, and improvements in a highly convenient manner while allowing you to profit from highly beneficial media exposure. Things seem pretty clear, so what could possibly go wrong when it comes to press release writing? Believe it or not, numerous inexperienced content writers make more than a few embarrassing mistakes while trying to come up with a good press release for a particular client. Read on to discover some of the gaffes novices make, and learn how to avoid them.

1) Fabricating facts

This is one of the worst mistakes writers can make while trying to come up with an exceptional press release, which would capture the attention of a larger number of journalists and media channels. Don’t ever try to fabricate facts or accentuate the attributes of your new products and/or services. Be honest and transparent at all times and try to present all facts in an entirely objective manner. Do not share biased information, as it will most likely be ignored by experienced reporters. Also, boost your credibility by backing up all of your statements with hard numbers, allowing you to prove a point.

The bottom line: Stay true to yourself and distribute only 100% accurate, verified information to avoid embarrassing surprises that could end up compromising your credibility in the long term. 

2) Making your press release sound like a sales pitch 

The main goal of high-quality press release writing is to get that 10% of the public (industry experts, editors, and journalists) on your side, encouraging them to communicate your message to a wider audience. Some content writers neglect this fact and make their press release sound like an extremely boring, predictable sales pitch, trying to talk people into doing something. Don’t fall into this trap. Make sure your press releases are informative, truly useful, and display no-nonsense content.

3) Not opting for the inverted pyramid structure 

Keep in mind the fact that you write for busy journalists who have a nose for news. They aren’t willing to waste time on facts that aren’t newsworthy. This is why it is extremely important to opt for the inverted pyramid structure when it comes to press release writing. The essential information (and the most important keywords relevant to your business) should be placed in the first paragraph for maximum impact on your audience.

4) Neglecting the crucial importance of the mandatory “about” section

Assuming that your new accomplishment has already managed to capture the attention of many editors, are you prepared to answer additional questions? Do your main recipients know where to find you in case they want to know more about your buzz-worthy achievement? Numerous content writers seem to disregard the vital importance of the “about” section placed at the end of your press release. A short bio will help journalists discover essential details about your company in a time-effective manner.

5) Opting for a dull, messy, unappealing, extremely long title 

A press release that does not benefit from a short, concise, attention-grabbing title will most likely be rejected by reporters and editors who are constantly looking for exciting topics that could be received with great enthusiasm by a larger segment of the public. A dull, flat headline will get you nowhere and will most likely compromise all of your hard work.

Avoid these 5 common mistakes and always remember that practice makes perfect. If you need a helping hand when it comes to press release writing, count on an experienced content writer with the skills, the in-depth knowledge, and the expertise required to bring you one step closer to the free media exposure that you’re hoping to get.

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4 Vital Aspects of an SEO Press Release

seo press releaseSome businesses religiously issue press releases. Some companies may have been in existence for 10 years but never resorted to this public relations tool. Why should a company worry about an SEO press release? Here, we will outline 4 vital aspects of an SEO press release and what it does for your business.

What does a press release do for your business?

A press release is a way to communicate with journalists and the public. It keeps the market up to date with changes within the organization. It also lets journalists know about newsworthy occurrences within the company. If a journalist decides to write about your organization based on a press release your company has written, this is essentially free advertising for your business.

Companies should consider press releases as an essential part of public relations and marketing. They should create a schedule for publishing these documents online or off-line. If journalists see that you are consistently publishing information about your organization, they will routinely check back to find out what is currently happening within the company.

What does a press release do for Internet marketing?

Since companies now have the ability to publish press releases online, this form of communication has taken on an entirely new aspect for business marketing. Not only does it increase exposure of the organization, it can also help create important links for your business.

The number of incoming links that a company can create will affect its search engine ranking. Certain links have a greater impact on ranking than others do. For example, a link created by the organization from a forum post has less impact than a link created by an authority blog in that niche. Links that are created by government agencies or educational sites have more impact than sites created by other businesses. Links created from press releases also carry more weight.

When you create in SEO press release, you are allowed to include a link to a page of your website. That is an incoming link and it is established by a reputable site. This will have more impact on SERP than links you may have created going out to other forms of marketing on the web.

What does a press release do for content marketing?

Internet marketing and content marketing are not the same thing. Content marketing refers to strategies used to bring attention to specific forms of content that a company created. These are usually inbound strategies that lead individuals to a blog or specific landing page within a website.

A press release can help with content marketing in two different ways. The first way is that it will include a hyperlink to a specific page on the website and draw attention to the content. Because these links have more value, a press release will appear predominantly on a search engine results page. This can help increase the number of visits to a website than other forms of inbound marketing.

One of the main problems with creating a content marketing strategy is making sure that the company has enough valuable information on their blog. Consistently coming up with content ideas can be difficult. An SEO press release gives a blogger a valuable topic for a post. By taking the press release and restructuring it, you can use it for other forms of content on your website or in a post.

What does a press release do for market share?

There are many different types of people who search for press releases on the Internet. People who own stock in a particular business may look at press releases to learn more about the company and what is going on within the organization. Individuals who are doing research when looking for a company for a specific product or service may want to review press releases to understand more about the organization and how it contributes to the market.

Journalists and bloggers also review press releases and share that content in their own posts. When they add your company’s information to their sites they have to include a link to your press release, which includes a link to your business website. If the blogger or journalist is considered an authority in a field, other bloggers and individuals will re-post that information in those links to people they know.

One well-crafted SEO press release has the ability to increase the exposure of your company and its website more than any other form of content. It also has more potential impact than an offline press release. That is why companies should not only consider creating an optimized press release; they should also consider doing it on a regular basis.

When you post consistent press releases on the Internet, you will have multiple links back to your website that are considered important by search engine rankings and individuals. They will allow you to create a reputation that you are the market leader in your specific field. People will learn more about your organization, and journalists will be more inclined to write about your products or services. You have a better chance of having the links of your press release shared by bloggers, Internet-based new services, people on social media, and individuals who are interested in looking at your organization to purchase your products or services.

Many businesses don’t truly understand what a press release is and how it can benefit the company. This hurt the company’s public relation efforts before the creation of the SEO press release. Now that the opportunities have gone viral, the fact that businesses don’t utilize this form of content marketing can severely hurt their online rankings. If a company does not understand how and when to craft press releases for its business, it should consider hiring a subcontractor or public relations company. There are businesses that specialize in online press releases and using them to help a business create awareness for the media and the public. This is a strategy that cannot wait; companies need to consider adding SEO press releases to their contact marketing efforts today.

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