Tag Archives: copywriting

A History of Web Copywriting in Words and Pictures

Infographic: A Timeline History of SEO and Web Copywriting
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Web copywriting matters now. Website owners and webmasters are forced to acknowledge that the quality of their copy plays a significant part in the success of their content marketing campaigns. But things weren’t always the same. To better understand how we got here, check the web copywriting infographic below, which shows the history of web copywriting on fast forward, including all the landmark moments that took place in past 15 years since web copywriting has been around.

 

1999–2005

During the first years of the Web, website owners and internet marketers didn’t care about web content. Duplicate, low quality content was ranked well anyway. All you needed was the right key term. Readers weren’t exactly thrilled, but it was everywhere when they googled it.

 

November 2003

We had to take some steps into the new millennium to see a change. Thus, in the fall of 2003, the SEO industry was hit on the head by the first algorithm change. It showed webmasters that they didn’t have all the cards. Florida—̶this was the name of Google’s first amendment to SEO law̶—exposed keyword stuffing and obsolete, spammy, 90s SEO maneuvers. Rankings dropped heavily. Thus, the SEO expert became a necessary evil.

 

January 2005

The next hit orchestrated by search engines, led by Google, came out under the name of “No Follow,” and it aimed to undermine the weeds threatening to take over the web lawn. Spammy content was cleaned, and for the first time websites suspected of link schemes were sanctioned or went straight down.

 

October–December 2005

“Jagger” and “Big Daddy” hit the stage. These updates launched by Google hunted down and de-ranked websites engaging in link manipulation and other doubtful web practices.

 

August 2008

Google introduced “Suggest,” a function that allows you to get a long SERP list when you type your keyword in the search bar. From that moment on, copywriters could use long tail keywords to optimize content.

 

May 2010

Another big step in Google’s endeavor of cleaning up the web yard was something that did not have a name, but prefigured the Panda move.

 

February 2011

Google Panda 1.0 charged in, and both website owners and web masters got an epic kick. Bad content lost ranks, and traffic value plummeted. And with this, lots of money evaporated. The echoes are still felt by many, as only a small percent of sites managed to get back on their feet after the Panda hug. Google Panda shifted the common approach on web content. For good. It became clear, for the first time, that if you wanted your web writing to work, you needed to move from focusing exclusively on keywords to creating readable content.

 

April 2011

Panda went overseas, showing the whole world that although he was this cuddly thing that you took to bed with you, he could be merciless when it came to bad content.

 

April–December 2011

Google Panda was updated 9 times. Each of its new versions was more adamant than the previous one. Spammy, duplicate, and low quality content was uncovered, and sites were thrown down.

 

May 2012

This is when Penguin 1.1 stepped in. 1% of search results felt the pain. Content length seems to matter, as it gets superior rankings.

 

August 2012

From now on, copyright protection is no longer overlooked. Google enforced the DMCA Penalty. Violating content copyright will determine Google to erase you from its search engine results. Also, this allows copywriters to defend their rights by exposing copyright infringements.

 

May 2013

The second generation of Penguin, Penguin 2.0, had a mild impact. It made blogging and social media networking imperative. However, your posts shouldn’t revolve exclusively around keywords. Don’t forget they are meant to be read and shared on Twitter, Facebook, and Google+.

 

Today

To matter, web copywriting needs to be valuable for your readers. Remember:

  • Keywords on their own won’t increase your readership. Instead, quality content will.
  • Be consistent in your blogging. High ranking is the result of quality of blog posts, not their number.
  • A good writer is an asset because (s)he will know how to reach your audience.
  • Originality is a basic and indispensable condition.
  • Use press releases to show you’re there.
  • Re-write outdated content and reiterate your SEO keyword analysis.
  • Fresh and solid content is mandatory.
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Finding the Right Web Copywriter for Your Company

web copywriterThese days, it’s more or less impossible to make your business or company as successful as it could be without fully leveraging the potential of the internet to reach people. Adding elements such as a company blog, a successful social media marketing plan, or a few landing pages to your brand-building program can boost your bottom line by leaps and bounds. You will need solid copy in order to do it, so the right web copywriter is an asset you won’t want to miss out on.

However, knowing that you could really use the services of an experienced web copywriter and actually finding the right fit for you and your company are two different matters altogether. Let’s take a closer look at how you can get in touch with your company’s perfect match.

1. Understand that not all copywriters are created equally.

One of the most important things to remember when hiring a professional web copywriter is that writers are people first and foremost. That said, each writer you consider will have their own unique voice, their own experience base, their own methods as far as how they work best, and so forth. Don’t automatically go for the guy with the lengthiest resume and the most references. Make sure their writing voice and work experience are good fits for your product or service. Advertising copy is most effective when the writer is able to make a personal connection with the target audience, and this is easier to accomplish via a writer who’s right for the job from a personality standpoint.

2. Always check references.

Even if you’ve made the decision to hire a freelance web copy writer instead of bringing on a full-time employee, it’s still important that you follow up on not only their resume information, but their references. Actually make it a point to request references in the first place and then actually contact those people. It really is the best way to get a proper feel for how you and a given professional will get along while working together on a given project.

3. Hire on a trial basis.

Even if a given professional’s resume and references check out, don’t be afraid to hire someone on a trial basis first in order to make sure the two of you are a good fit. Try having the writer produce just a couple of copy pieces to see if they’re able to meet your standards, honor deadlines, and do your projects justice. After that, the two of you can decide together about long-term collaboration on future projects.

4. Hire through a writing team.

Many businesspeople in need of a good web copywriter choose to do their hiring through an entire writing team these days, and with good reason. Professional writing teams are usually made up of highly trained teams of individuals with years of varied experience between them. Plus, all of the team’s employees will already have been evaluated and checked out by the team leader, so you don’t have to worry about doing it yourself. A team can become an excellent resource to turn to with other business needs you may have as well, making it an excellent choice for eclectic professionals with lots of use for a team of quality writers. Look into your options for yourself today!

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What Is Copywriting (In 10 Slides) – Express Writers

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SEO & Copywriting: 5 Trends for Spring 2013

seo copywritingFrom what we have seen so far, it looks like 2013 is going to be a pivotal year for content marketing.  Google’s major Panda and Penguin updates last year have changed the face of copywriting forever. As an effect of Google’s newest algorithm updates, low quality websites crammed with keywords have fallen in the cracks and those that provide original and valuable content have continued to grow. If you’re involved in copywriting and search engine optimization, the below trends are definitely the ones you should be following.

#1 Quality SEO copywriting with Google Authorship

Google’s ongoing campaign of championing top notch content will gain even more importance with the introduction of Author Rank this year. So, even if you are a small site, experts recommend that if you do one thing in 2013, getting your Google Authorship status should be it. This helps websites establish legitimacy of their original content and Google will use it to potentially allow these top quality sites to get a prime position in rankings.

#2 Longer and more elaborate content projects

One of the conclusions many SEO copywriters have drawn by analyzing the latest Penguin or Panda updates has to do with the length of content pieces. To get more visibility and better rankings, online articles or blog posts now have to be much longer and to present informational value.  Length is interpreted as relevance and authority and every online business that wants to rank higher for its specific services should invest in relevant content.

 

#3 Focus on relevant information

The average consumer will now read more about a specific market, a product or a line of services, before they decide to spend money; they will be looking at websites with a critical eye, in search for valuable information. This is your chance, as a business copywriter, to start creating work that will help businesses get an expert status in front of their potential clients.  As for the types of content pieces that are considered relevant today, these have widely grown in size and scope. The most successful online businesses will have to come up with more eBooks, white papers and longer article campaigns in order to keep up with market requirements.

#4 More multimedia and a better user experience

When the first Penguin update hit the online world last year, the first and most lasting effect was an increase in YouTube exposure. Now, YouTube gets 800 million unique hits in a month and other multimedia web resources like Infographics, Flickr or Pinterest have grown considerably. So, if you want your copywriting to stay relevant, consider combining written content with podcasts, video creation, and slides. Overall, the businesses that will manage to better integrate website usability with social media, YouTube and mobile applications will be considered the real search engine winners for 2013.

#4 Keywords are still relevant

Many were quick in declaring 2013 as the year when marketers will be losing keyword research. But keywords are not gone for good; they will just have to be used with more clarity and precision. Any dedicated SEO specialist knows that overstaffing website content with keywords equals search engine suicide these days. But key phrases are still playing a major role in determining how and where websites rank. The secret is trying to make your articles or posts more topic focused, rather than keyword oriented.

Many prophesized that SEO is dead, but they couldn’t be more wrong: search engine optimization is alive and kicking. It has just changed radically and it now operates with a different set of values. For those SEO copywriters who are playing the game after the new rules and deliver high-value content meant to engage, attract and retain customers, it looks like this is going to be a grand year!

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A Review of 2012’s Top 6 SEO Changes

SEO-2012Hands down, the top SEO changes for 2012 included Google’s updates, Panda and Penguin.  Now if you recall, Panda was released in 2011, while Penguin was released in mid-2012. Remember how severe the changes got? Keep reading to review.

SEO 2012 Turning Point #1: Spammy links were targeted and de-ranked by Penguin. And you know what hosted a lot of those links? Bad, spammy content that was a) duplicate and copied off someone else, or b) just plain badly written. (No offense to all honest offshore outsourcing endeavors.)  Spammy links included past SEO endeavors that used to work, i.e. spinning links out of a software at the rate of 100 backlinks/hour. Since the spammy links were embedded in content, the content got penalized too, and website owners discovered they had to change their content pronto or risk getting buried forever in Google’s neverland.

SEO Turning Point #2: Penguin AND Panda won’t stop updating.  Did you know the last Panda update, Update #22, was done in November 21, 2012?  So says SEOMoz in their Google Algorithm update tracker. The last Penguin update, #3, occurred this October 3. The two major algorithm updates have been constantly refreshing during the entire year.

SEO Turning Point #3: The SERP Changes. This wasn’t Panda or Penguin, but it was major enough to cause a ripple among the top SEO blogging communities and de-rank a lot of websites. The SERP changes impacted 18% of keywords and basically changed the results page from featuring 10 results to 7 results.  That means if you were on Google’s first page for your keyword, but in 8th, 9th, or 10th place, you were bumped to page 2 immediately when this change came out.  Not a good thing when you’re a major company getting all your clients from your first page ranking—and another reason to invest in more quality website content around your keywords that would push you back up in rankings.

SEO Turning Point #4: Social Media is a huge factor in ranking.

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Google Penguin’s New Focus: Website Content Word Count, Social Media, Backlinks & More

This Penguin isn’t cuddly.

Last Wednesday, we attended an eye-opening webinar on Google’s major updates with Internet marketer Rob Fore.  It’s incredible how much Google has changed in 2012.  Rob told us that he’s seen some of Google’s biggest updates since 1996, and this year Google actually topped all of them.  No less than three different Google algorithm changes were rolled out inside three months.  We’re not talking about beans and peas here.  These were changes that actually bankrupted many Internet marketers.  From website content copywriting to backlinking, there’s some major changes Google has made that you should know.

If you own a website, work as an Internet affiliate marketer, or simply have a business with an online presence in website content, we encourage you to spend 3-5 minutes of your time today and read the summary of what we learned from Rob Fore.  This knowledge will give you the power to change the way your website works, rank better with Google, and pull in more clients every day. Continue reading

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Why Choose Copywriting Services For Your Website Contents

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You’re building a website and you’re at that stage where you need some website contents.  You might be considering hiring copywriters and getting some copywriting done.  Maybe you’re not sure why a writing service is even necessary.  The design might be spectacular at this point and your web hosting package set up for years.  Could it be as easy as having your webmaster plug in the bullet points you scratched down after yesterday’s meeting?

If you have an even bigger list of reasons why you simply don’t want to hire a copywriter, it’s time to change your thinking.  Here’s why you absolutely have to invest some time and money in copywriting services for your website contents.

Reason #1: A web copywriter just doesn’t write.  They’re a real content writer and they know how to effectively create seo writing for your website contents.  They TALK to your website visitor in a way that you, let’s simply put it here, just can’t.  Copywriters know what it takes to keep a website visitor staying on your page.  They won’t push them away with unnecessary wording or too little information.  A copywriter actually knows how to write for your website so your website turns out great, from content to design.

Reason #2: Better content, better profits, and a chance to rank above your competitor.  It’s simple to think about.  If you have better website contents, better seo writing from a knowledgeable copywriting service, then you’re better prepared to face your competition and rake in those profits.

It’s time to go find some copywriters and get yourself some superb website contents!

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