Most website owners have a hard time trying to anticipate and address the needs of their readers in a satisfactory manner. They struggle to grow a powerful, extremely influential brand with a healthy online reputation, and fail to witness traceable improvements. This happens mainly because online business owners don’t know how to strengthen the bond with their targeted audience. They lack the tools, the technique and the skills required to harness the curiosity and the interest of millions of Internet users constantly looking for fresh, original, relevant, accurate, regularly updated web content. Check out 5 working content writing tips, showing you how to create and maintain a flawless relationship with your readers in the long term.
1) Surprise them in a pleasant manner on a regular basis
Whatever you do, don’t be predictable. Predictable ideas are always boring, especially in dynamic digital environments where abrupt changes never cease to take us by surprise. Analyze the unique attributes of your products and learn how to put them on full display in an original, creative manner. Diana Vreeland, the prestigious fashion editor, offers us a great piece of advice, underlining the idea that we should surprise our followers constantly, with details that they “never knew they wanted” and needed in the first place.
Be always one step ahead of your main competitors and manage to communicate unique, informative, entertaining messages that will be received, filtered and assimilated with enthusiasm by all your readers. Last, but not least, make them wonder: “How come I’ve never thought of that?”
2) Learn how to share engaging content even if you’re writing for the most difficult niche
Readers tend to neglect flat ideas that they can’t relate to. Believe it or not, even tech writers can support this statement. Mere strings of numbers extracted from dull statistics and randomly posted on your website will get you nowhere. Let’s assume that you want to highlight the fact that eco-friendly energy has become increasingly popular over the past decade. Accurate numbers will back your story, but you will need to dig a little deeper to cultivate the engagement of your readers. Help them discover how green energy could reduce their monthly utility bills and how an eco-conscious attitude would help them live a cleaner, healthier life. This approach will enable you to stimulate the participation of your readers, while distributing awesome web content.
3) Create a compelling story that sells
Let’s face it: we all love stories with a real substance. We identify ourselves with the leading character and always hope for a happy ending. Why should your web content be any different than a beautiful story with a powerful call-to-action? This doesn’t mean that you have to fabricate facts or to exaggerate the properties of your products. Be honest at all times, but find a way to improve your storytelling skills, all in order to create a long-lasting emotional connection with all your readers.
4) Help your readers play an important part in your story
Website owners should always try to come up with new ways to encourage the participation of their followers. This is a golden rule followed by all Internet marketers and content writers who know that they should elaborate and communicate essential ideas turned by readers into emotion-filled mental pictures. Make them believe that the main idea developed in your blog post belongs to them or coincides with their deep-routed beliefs. Support a fruitful conversation, not a tiresome monologue that nobody wants to hear.
5) Personalize your messages
Internet users can easily distinguish a truly, relevant, blog-sharing, informative web content from one distributing web materials which pretty much sound like the dullest sales pitch ever invented. Don’t fall into this trap. The key is to write engaging posts after doing a considerable amount of research. Discover:
a) what people would like to read on your blog
b) what kind of questions are Internet users asking about products similar to yours
c) what your main competitors forget to say about their brand, line of products or services
d) how your most import rivals connect with their followers
After taking all these factors into consideration, learn how to personalize your unique message and remember that only a realistic “trial and error” method can bring you closer to your boldest goals; so don’t be afraid to experiment.