Category Archives: Web Content Writing

5 Incredibly Effective Web Content Tips on How to Strengthen the Bond with Your Readers

 original web content

Most website owners have a hard time trying to anticipate and address the needs of their readers in a satisfactory manner. They struggle to grow a powerful, extremely influential brand with a healthy online reputation, and fail to witness traceable improvements. This happens mainly because online business owners don’t know how to strengthen the bond with their targeted audience. They lack the tools, the technique and the skills required to harness the curiosity and the interest of millions of Internet users constantly looking for fresh, original, relevant, accurate, regularly updated web content. Check out 5 working content writing tips, showing you how to create and maintain a flawless relationship with your readers in the long term.

1)     Surprise them in a pleasant manner on a regular basis

Whatever you do, don’t be predictable. Predictable ideas are always boring, especially in dynamic digital environments where abrupt changes never cease to take us by surprise. Analyze the unique attributes of your products and learn how to put them on full display in an original, creative manner. Diana Vreeland, the prestigious fashion editor, offers us a great piece of advice, underlining the idea that we should surprise our followers constantly, with details that they “never knew they wanted” and needed in the first place.

Be always one step ahead of your main competitors and manage to communicate unique, informative, entertaining messages that will be received, filtered and assimilated with enthusiasm by all your readers. Last, but not least, make them wonder: “How come I’ve never thought of that?”

2)     Learn how to share engaging content even if you’re writing for the most difficult niche

Readers tend to neglect flat ideas that they can’t relate to. Believe it or not, even tech writers can support this statement. Mere strings of numbers extracted from dull statistics and randomly posted on your website will get you nowhere. Let’s assume that you want to highlight the fact that eco-friendly energy has become increasingly popular over the past decade. Accurate numbers will back your story, but you will need to dig a little deeper to cultivate the engagement of your readers. Help them discover how green energy could reduce their monthly utility bills and how an eco-conscious attitude would help them live a cleaner, healthier life. This approach will enable you to stimulate the participation of your readers, while distributing awesome web content.

3)     Create a compelling story that sells

Let’s face it: we all love stories with a real substance. We identify ourselves with the leading character and always hope for a happy ending. Why should your web content be any different than a beautiful story with a powerful call-to-action? This doesn’t mean that you have to fabricate facts or to exaggerate the properties of your products. Be honest at all times, but find a way to improve your storytelling skills, all in order to create a long-lasting emotional connection with all your readers.

4)     Help your readers play an important part in your story

Website owners should always try to come up with new ways to encourage the participation of their followers. This is a golden rule followed by all Internet marketers and content writers who know that they should elaborate and communicate essential ideas turned by readers into emotion-filled mental pictures. Make them believe that the main idea developed in your blog post belongs to them or coincides with their deep-routed beliefs. Support a fruitful conversation, not a tiresome monologue that nobody wants to hear.

5)     Personalize your messages

Internet users can easily distinguish a truly, relevant, blog-sharing, informative web content from one distributing web materials which pretty much sound like the dullest sales pitch ever invented. Don’t fall into this trap. The key is to write engaging posts after doing a considerable amount of research. Discover:

a)     what people would like to read on your blog

b)     what kind of questions are Internet users asking about products similar to yours

c)     what your main competitors forget to say about their brand, line of products or services

d)     how your most import rivals connect with their followers

After taking all these factors into consideration, learn how to personalize your unique message and remember that only a realistic “trial and error” method can bring you closer to your boldest goals; so don’t be afraid to experiment.

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3 Types of Web Content That Could Compromise Your Online Reputation

quality web content

 

Your website is a weighty bridge between your brand and your potential buyers. In fact, the aesthetics and the functionality of your web page are two essential elements influencing the popularity and profitability of your online business. Quality web content plays an important part in this equation, guaranteeing your supremacy in your line of work in the long term. It’s no secret that original, helpful, meaningful ideas draw a significant number of visitors looking for pertinent answers to some of their most pressing questions. On the other hand, low-quality content writing can get you into a lot of trouble, impacting your online reputation and your revenues in the long term. When it comes to content for your website, one thing’s for sure: it is always preferable to put quality over quantity. Here are 5 types of web content that you should avoid at all costs:

1)     Dull, uninspiring, flat web content

Whether you are trying to launch your new line of antibacterial soaps, promote your high-end car dealership or make your targeted audience fall in love with your Japanese restaurant and create buzz around it, you need premium web content to support your goals. In other words, your ideas should inform, entertain, delight and persuade your readers into doing something (test your soaps, buy your cars, check out your restaurant and tweet about it, and the options are endless). Flat, boring web content will get you nowhere and it represents a mere waste of time and money.

2)     Web materials with no call-to-action

You might have what it takes to elaborate a beautiful story supporting your brand, but are you also a skilled Internet marketer? Do you know your audience and can you find out exactly what your online visitors want to see on your webpage? Do you count on a solid business background, enabling you to make the smartest decisions when it comes to enhancing the online visibility of your product? Do you know how to stimulate the interest of your potential buyers and make them act in a certain manner? If you’ve come up with a bunch of negative answers to all these questions, think about going in favor of professional content writing services. An experienced writer will offer you unlimited access to first-class web content with a powerful call-to-action, bringing you closer to all your marketing goals. Web content which fails to influence your readers is worthless and does not contribute to your business success.

3)     Duplicate content

Make no mistake: lack of originality will cost you a great deal. If you still think that “borrowing” a few ideas from your main competitors is a healthy, inoffensive business practice allowing you to save time and money, then you should shift your perspective 180 degrees as soon as possible. You must have heard about Google’s Penguin update. Google penalizes sites promoting duplicate content, created and distributed to drive more traffic and manipulate search engine results. The Penguin update was implemented to ensure a 5-star web experience for Internet users, prevent web spamming techniques and enhance the online visibility of websites that actually distribute high-quality web content. In this content, it goes without saying that copy-paste strategies are a major no-no and original, inspirational, creative ideas tailored to the needs of your segment of readers are the key to bigger profits and a flawless online reputation.

If you don’t have what it takes to create business -savvy marketing strategies built on first-class web content, take the easy way out: opt for professional content writing services and witness spectacular results in no time.

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Finding the Right Content Writer

the right copywriterIf you’ve decided (probably wisely) that you need to stop trying to write all your own copy and hire a content writer, we applaud you. A good content writer is going to do a whole lot more than take the stress of keeping up with your writing schedule off your shoulders. A content writer who’s truly worth his or her salt is going to put their brain into your business, and let you benefit from his or her knowledge – not only of writing, but of other essential content writing skills such as social media and best SEO practices. As you begin your search for the right content writer for you, we’d like to share some insight we’ve learned over the years when dealing with content writers of widely varying backgrounds and skill sets.

Ask All the Right Questions

It’s important as you peruse candidates for your content writer position that you poll your prospects to ensure that they have the skills you want them to have.  This means that during the interview process you’re going to want to include some questions you may not normally include in a job interview.  If these things aren’t your area of expertise, enlist the help of a friend or colleague who has an English degree – you’re bound to know one, right?

1.  You’re or Your?  While this question may be a little on-the-nose, you will most definitely want to be asking questions about commonly confused or misused words in the English language.  Asking questions like “Contrast the definitions of capital and capitol” or “imply & infer” will ensure that the prospect you hire will have a nice, thorough knowledge of English, and if you’re going to be a content writer, that’s sort of an important skill to have.

2.  Which Style Guide?  Unless they’re recent grads, this question may throw a candidate off a bit.  Any writer with business experience should at least be familiar with some of the major style guides such as the Chicago Manual of Style.  These are the accepted guidelines for business writers everywhere, and if your candidate has no idea what you’re talking about, you probably want to take a closer look at his or her resume. Conversely, if your candidate answers without hesitation and refers to a style guide regularly, you can be reasonably confident that you’ve got a good candidate.

3.  Explain some SEO practices.  Once again, this is a question that will throw a candidate who may be a writer, but has no experience as a content writer for a business. It’s not a deal-breaker, as good SEO practices can certainly be learned, turning a good writer into a good copywriter, but if you have a candidate who can readily answer this question, he or she is worth a second look.

Personality’s a Plus

Now that you’ve done the interview, it’s time to think about your content writer candidate and how you felt about each one, from the resume and writing samples to their interview responses, but also worth considering is the candidate’s demeanor and personality. Did your candidate seem overly confident?  Way too excited? Did he or she ask more questions than you did? These can all be signs that you have the right person – or the wrong one.

1.  The Strong Silent Type.  A quiet, confident candidate who knows all the right answers will most likely be able to produce quality copy, but if he or she strikes you as cocky, then this writer could prove to be resistant to feedback and revision requests.  Having confidence in one’s work is one thing, but when that confidence means that a content writer is entirely unable to accept criticism, that can lead to unnecessary friction and a toxic work environment.

2.  The Eager Beaver.  It’s always good to have an enthusiastic candidate for any position. The content writer who’s ready to go can be a great way to breathe fresh life into your business, but be careful that enthusiasm doesn’t turn into hurried work. The content writer who rushes through projects can write inaccurate information, or publish copy with grammatical or spelling errors, making you look bad. Enthusiasm functions best when it is properly bridled and can be carefully guided.

3.  The Interviewer.  Sometimes in a job interview you may wonder if you’re the one being interviewed. In the case of a content writer, this is actually a very good sign. The writer who is inquisitive and asks lots of good questions is a writer who is already taking an interest in learning your business, and that sort of effort is essential to being a great content writer. Any candidate who can tell you even during the interview the things you’re doing right and where you can stand to improve is a candidate who deserves some very careful consideration. A good content writer isn’t a lone wolf – content writing is a team sport, and the Interviewer type already has his or her head in the game.

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Discover the 6 Main Attributes of Professional Services Ensured by Content Writers

 content writers

A few years ago, Bill Gates offered us a valuable lesson of survival, indicating that high-quality content is a powerful king, influencing the profitability and popularity of any type of online business. Whether you own a car wash, a grocery store, a fancy vintage boutique or a pharmacy, you need to promote your products and services in a more than satisfactory manner in order to attract an ever-increasing number of buyers. There is no recipe for success when it comes to creating meaningful content. This is one of the main reasons why most inexperienced business owners can’t take pride in a reinforced online presence. They don’t know which way to go, mainly because they can’t identify the differences between first-class web content delivered by skilled content writers and low-quality materials written by amateurs. Keep reading to discover the attributes of flawless, personalized content writing and identify the essential benefits of professional services, ensured by real professionals in this line of work.

According to Wikipedia –
Writing is language in a textual medium through the use of a set of signs or symbols (known as a writing system).

1)     Accurate, useful, pertinent information

People hate to waste their spare time. They want to have unlimited access to a trustworthy source of information providing accurate answers to all their questions. Make sure your content is informative and regularly updated to raise the interest of a larger segment of the public.

2)     A friendly approach

Be a real expert, but don’t talk like one. Avoid jargon elements and opt for a simple, unpretentious writing style. This is the key to success embraced by many popular bloggers. They agree on the fact that a friendly approach will help you build a rock-solid relationship with your followers, stimulate their feedback and allow you to get one step ahead of your main competitors.

3)     A clean, engaging writing style

Let’s face it. Even if you know what to say, you might still have a hard time trying to say it right. In other words, plain information shared with your readers is not enough to support your progress. You have to deliver meaningful content which informs, persuades, entertains, amuses, changes perspectives and creates broader horizons for your readers, all at the same time. If you can’t complete this assignment on your own, don’t hesitate to hire a team of experienced content writers to discover the advantages of a one-of-a-kind, subtle, engaging writing style that will attract readers like a magnet. More readers equal more clients and more money: it’s as simple as that!

4)     Increased readability and user-friendliness

Did you know that most readers skim and scan your web content, looking for the shortest answers to their questions? Your text should display a simple structure (goodbye, bulky paragraphs!) and an increased level of readability and user-friendliness to keep visitors on your page.

5)     Excellent SEO practices

Does your web content sound like boring, predictable sales pitches? Is it stuffed with more or less relevant keywords? If the answers are affirmative, this means that you’ve been doing it wrong the whole time. No wonder you only have 3 followers on Facebook, who are constantly yawning in front of their computers every single time they try to read your posts. Real experts write for people, not for search engines, so count on their effective SEO practices and excellent writing style to attain your most ambitious goals, fast and hassle-free.

6)     A powerful call-to-action

Let’s get one thing straight: your clients need informative content, while business owners require persuasive web material. Content writers know how to deliver posts which inform and persuade at the same time. The main goal is to make your readers act in a certain way (buy your new product, subscribe to your newsletter and so on); therefore a text without a compelling call-to-action is useless and represents a bad investment.

While it might be tempting to write your own web content, this practice is risky and quite challenging. Make sure you are on the same page with your readers at all times, by simply counting on professional services brought to you by skilled, talented, goal-oriented and Internet-savvy content writers.

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3 Ways in Which You Can Deliver Flawless Content Writing – When You Have Nothing (New) to Write

vintage contentTo be honest, who isn’t forced to deal with writer’s block at some point? In such cases, whether you have a blog or you own a small or medium-size online business, you simply run out of inspiration, or you have the distinct feeling that everything that matters in your field of activity has been said, written, done, questioned, debated and proved over and over again. Don’t let this episode impact your content writing skills in the long term. Here are a few tips showing you how to come up with ingenious, appealing, useful materials and raise the interest of your readers – even when you don’t count on an inexhaustible source of inspiration.

1)    Write a hilarious post in which you describe one of the most surprising problems encountered in your line of work

Stimulate the curiosity of your followers by taking a different approach. When you have nothing new to write, think about an old, funny story that might interest your readers. Try to talk about a less-common problem experienced at some point, and don’t forget to mention a few effective exit strategies that were taken into consideration. This unconventional method of cultivating the engagement of your readers will work for any type of online business (grocery store, plumbing company, auto parts manufacturer) as long as your story has substance and you can count on excellent content writing skills. In the end, the goal is to promote your company by linking the funny story to your service page in a logical, creative manner.

2)    Write an extremely useful FAQ section

In order to keep your readers close, you have to create and share meaningful content regularly. However, there comes a time when you start questioning your content writing skills, when you think that you’ve already written everything there is to know about your products, and when you simply can’t expand on a new, exciting topic somehow related to your purpose in business. In such cases, an FAQ roundup is highly beneficial, enabling you to offer accurate, valuable answers to some of the most pertinent questions that might trouble your followers, potential clients, and even your main competitors. Create an informative FAQ section and then link it to your relevant products and services to increase their online visibility.

3)    Listen to the voice of your devoted readers

Not listening to the needs, issues, concerns, and suggestions of your readers will cost you, no matter how inspiring and influential your blog might be at this point. Learn how to appreciate and cultivate the feedback of your readers. In most cases, your own followers can offer you some of the most valuable sources of inspiration. For instance, let’s assume that you have a fashion blog and you have recently created an “outfit of the day” type of post. Some of your readers might leave a comment and ask you to share a detailed makeup tutorial, giving you an idea for another great blog entry. So the lesson is this: Always be sociable and learn how to interact with your readers in order to enhance the popularity and profitability of your business in the long term. Link the new post to older content pieces, as long as there is a connection between your entries.

If your writer’s block seems to be a permanent problem impacting your productivity, think about professional content writing services. After all, a new vision and a superior set of business writing skills could be the perfect solution to your problem – and the safest method to harness the curiosity and interest of your potential clients.

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Web Content Writing and the Paradox of “Dumbing it Down”

Why writing on the 3rd-grade level is both effective and inaccurate. dumbing down web content Now, we know that sounds harsh, but the old axiom of “always write for a 3rd-grade reading level” holds true in Web content writing just as well as in other forms of copywriting. No one likes to feel like they’re insulting their readers’ intelligence, but it works. So why is it recommended to write as if your readers are buffoons? (Hint: The answer isn’t, “Because they are.” At least, it’s usually not.) There are many reasons why writing Web content “for the dunce-cap” is the preferred and proven most-effective method of getting your point across. Today we’re going to explore just a few of those reasons and explain to you that it may not be about intelligence at all, but about accessibility, and the mind of the modern Internet user.   Stop thinking “dumb” and think “accessible” Accessibility in your content is the single most important factor in getting readers to stick with your website. First and foremost, the “3rd grade” analogy is based on the fact that not everyone speaks English as well as you do. This isn’t a slight on “native” English speakers who can’t be bothered to learn the rules of apostrophes, commas, or common homophones (Although, seriously people. The rules of your vs. you’re aren’t that hard to grasp, really.), but merely an observation that the Web and its content are international tools. Not everyone who views your content will necessarily speak English at the same level as you, and you should be aware that if you want your Web content to be universally appealing, it has to be able to be understood by readers with only a basic fluency in the English language. The “3rd-grade reading level” benchmark is the gold standard for this, but if you’re anything like me, I don’t really recall what my reading level was like in the 3rd grade, so perhaps it would be good to break this down a little more, in terms that are more relevant to you and your customers.

1. Who are your customers? A great way to begin thinking about how you should be writing is to begin with the customers you already have. Who are they? Are they largely Ph.D.-holding professors who spend their days at a particle accelerator or curing diseases? If the answer is yes, you can probably ignore this entire article. But more likely, your customers run the gamut from math teachers and nurses to servers and supermarket employees. Give yourself a target audience – friends of friends, based on the general demographics of your current customer base, and let them read your Web content. How easily they follow your content will prove to be a barometer for the rest of your audience.

2. What brings customers to your site? Why do your customers go looking for the type of content you’re producing, anyway? In short, if you are currently getting customers who found you on the Web, what led them to your site? A simple customer survey, or even an informal, “I’m always curious, what led you to our website?” when appropriate can help you find the answer to this question. Look at the content you have already in place that addresses their specific situation. This content is now provably effective, and you can use it as the standard for content in other areas as well, hopefully gaining more searchers and more customers.

3. What kind of questions do they have? Though you should always try to be thorough (with an eye toward brevity, as no one likes walls of text) when writing Web content, it’s impossible that you’ve answered every question. When a customer comes to you with a question that they couldn’t answer on your website, that’s an opportunity for you to develop new content that addresses that question. Of course, many times your customers will have questions that could have been answered in your Web content, but he or she either couldn’t find the content or didn’t understand it. This is also an opportunity for you to revisit your site layout and existing content and see if you can find a way to revamp it to be more accessible. Bring your “test audience” to your website as well and tell them to look for questions that they cannot answer from your Web content alone.

To be sure, the “3rd-grade” axiom is a tried-and-true method, but it doesn’t work for everyone – many people find that their existing audience will express disappointment if content becomes “too basic.” If this begins to happen to you, it’s a good idea to visit (or revisit) the above methods to establish a baseline for your audience. The best way to write content that is appropriate for your audience is to determine which parts of your content they “get” today, and bring the rest of your Web content in line with those most successful pieces of your website.

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The Three Key Requirements of Quality Content Writing

web content writingIn old times, a skilled public speaker was defined by three qualities: his ability to teach, delight, and move the people he was talking to. Things are pretty much similar with content writing, because the Web copy you use on your Website or post on your blog acts like a mouthpiece.

To be impactful and effective, your content writing needs to fulfill these three conditions. Let’s examine each of them.

Teach

Your online visitors come to your virtual doorstep with a purpose. They’re trying to find out whether you have something they need or not. Maybe you don’t. Or maybe you do, but your product, service, or answer to their question is not visible enough. It may be somewhere on a high shelf where it can’t be reached or hidden in a box in the basement. You need to do something about that, and find a way to help your visitor/prospect easily get what he/she came for.

Therefore, to be meaningful, your web content strategy should tell potential buyers about your offering, instructing them in an intuitive and friendly way about the benefits of your product or service. Avoid sophisticated and technical specifications, and use clear and to-the-point language instead.

This does not mean that you should omit your expertise in a particular field. But it’s important to find a common language for both the specialist and the regular potential buyer. Let the former know that he/she can inquire for further details if interested, while at the same time encouraging the latter to find out more about what you’re offering.

Delight

The second condition that should be fulfilled in order to create enticing content writing that attracts people to your Website or blog is the ability to offer a pleasant experience. There are Websites that catch visitors’ eye with their design, but if this is not backed by attractive content, guests are very likely to slip through your fingers before you actually have the chance to show them what you can do for them.

To appeal to people, content writing needs to be fresh, lively, and juicy, while at the same time substantial and relevant for a particular topic and target audience. Delight and entertainment rely largely on the element of surprise and novelty. So it’s essential to update your Web content regularly if you want the place to look alive and inviting. Also, try to hook and retain visitors’ attention with surprising and innovative content.

Move

Last but not least, influential and powerful content depends on the capacity of effectively moving people. There are marketing techniques that appeal to consumers’ emotions to influence their buying decisions. Conveying this in terms of content writing, there is nothing wrong with trying to appeal to people’s emotions with the purpose of moving them to act in a particular direction, so long as you are transparent about your goals and offering.

Consequently, your web content writing, which is a fundamental aspect of your online marketing strategy, should pay attention to visitors’ and potential buyers’ emotions. What are they looking for? Value? A sense of belonging? Gratification? Reliability?

Take the time to identify the emotional profile of your target audience, and then see if your Web content responds to their emotional needs. If it doesn’t, it’s time to reassess it and write your Web copy with these new insights in mind.

Remember, quality content writing can really boost your business, provided that it fulfills the three basic requirements discussed above. If you manage to teach, delight, and move your visitors, you are likely to increase your chances of turning them into prospects and – why not – loyal customers.

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