Category Archives: Web Content

A History of Web Copywriting in Words and Pictures

Infographic: A Timeline History of SEO and Web Copywriting
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Web copywriting matters now. Website owners and webmasters are forced to acknowledge that the quality of their copy plays a significant part in the success of their content marketing campaigns. But things weren’t always the same. To better understand how we got here, check the web copywriting infographic below, which shows the history of web copywriting on fast forward, including all the landmark moments that took place in past 15 years since web copywriting has been around.

 

1999–2005

During the first years of the Web, website owners and internet marketers didn’t care about web content. Duplicate, low quality content was ranked well anyway. All you needed was the right key term. Readers weren’t exactly thrilled, but it was everywhere when they googled it.

 

November 2003

We had to take some steps into the new millennium to see a change. Thus, in the fall of 2003, the SEO industry was hit on the head by the first algorithm change. It showed webmasters that they didn’t have all the cards. Florida—̶this was the name of Google’s first amendment to SEO law̶—exposed keyword stuffing and obsolete, spammy, 90s SEO maneuvers. Rankings dropped heavily. Thus, the SEO expert became a necessary evil.

 

January 2005

The next hit orchestrated by search engines, led by Google, came out under the name of “No Follow,” and it aimed to undermine the weeds threatening to take over the web lawn. Spammy content was cleaned, and for the first time websites suspected of link schemes were sanctioned or went straight down.

 

October–December 2005

“Jagger” and “Big Daddy” hit the stage. These updates launched by Google hunted down and de-ranked websites engaging in link manipulation and other doubtful web practices.

 

August 2008

Google introduced “Suggest,” a function that allows you to get a long SERP list when you type your keyword in the search bar. From that moment on, copywriters could use long tail keywords to optimize content.

 

May 2010

Another big step in Google’s endeavor of cleaning up the web yard was something that did not have a name, but prefigured the Panda move.

 

February 2011

Google Panda 1.0 charged in, and both website owners and web masters got an epic kick. Bad content lost ranks, and traffic value plummeted. And with this, lots of money evaporated. The echoes are still felt by many, as only a small percent of sites managed to get back on their feet after the Panda hug. Google Panda shifted the common approach on web content. For good. It became clear, for the first time, that if you wanted your web writing to work, you needed to move from focusing exclusively on keywords to creating readable content.

 

April 2011

Panda went overseas, showing the whole world that although he was this cuddly thing that you took to bed with you, he could be merciless when it came to bad content.

 

April–December 2011

Google Panda was updated 9 times. Each of its new versions was more adamant than the previous one. Spammy, duplicate, and low quality content was uncovered, and sites were thrown down.

 

May 2012

This is when Penguin 1.1 stepped in. 1% of search results felt the pain. Content length seems to matter, as it gets superior rankings.

 

August 2012

From now on, copyright protection is no longer overlooked. Google enforced the DMCA Penalty. Violating content copyright will determine Google to erase you from its search engine results. Also, this allows copywriters to defend their rights by exposing copyright infringements.

 

May 2013

The second generation of Penguin, Penguin 2.0, had a mild impact. It made blogging and social media networking imperative. However, your posts shouldn’t revolve exclusively around keywords. Don’t forget they are meant to be read and shared on Twitter, Facebook, and Google+.

 

Today

To matter, web copywriting needs to be valuable for your readers. Remember:

  • Keywords on their own won’t increase your readership. Instead, quality content will.
  • Be consistent in your blogging. High ranking is the result of quality of blog posts, not their number.
  • A good writer is an asset because (s)he will know how to reach your audience.
  • Originality is a basic and indispensable condition.
  • Use press releases to show you’re there.
  • Re-write outdated content and reiterate your SEO keyword analysis.
  • Fresh and solid content is mandatory.
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4 Ways in Which Effective Press Release Writing and Distribution Can Help You Grow a Powerful Brand

press release writing

Influential, accurate, original, reader-oriented Web content is a key element guaranteeing your success in the long term in any field of activity. Whether you are trying to promote your new line of eco-friendly detergents, your recently-launched dating service, or you are simply trying to announce the whole world that you’ve improved your dental implant technology, press release writing is the way to do it. In fact, high-quality press releases highlighting the greatness of your achievement in an entirely objective manner have a long list of benefits. Here are 4 of the most important ways in which these essential content pieces can help you grow a powerful brand and put some distance between you and some of your fiercest competitors.

1)     Enhance the visibility of your business
Press releases give journalists food for thought. Reporters who are always desperate to get their hands on some of the hottest, trendiest, most important subjects will use information provided by a press release, as long as it’s accurate, unbiased, useful, and tailored to the real needs of an audience. Extensive media coverage would enable you to profit from significant popularity increases to bring your new brand, organization, product, or service under the spotlight and ultimately to increase your revenues fast, effortlessly, and with a minimal investment.

2)     Affirm your supremacy in your niche
These days, you can easily exceed the efforts of the competitors who, for some reason or another, refuse to profit from truly accessible tools and services designed to support their natural evolution. Press release writing, for instance, offers you the chance to make your message heard, to brag about your most recent achievements, and to gain the trust of a larger segment of people who might be interested in buying your products. Also, this will help you gradually become a trusted expert in your niche, regularly interviewed by reporters covering your domain and always envied by your rivals who got left behind.

3)     Draw a considerable number of potential clients
In this case, the mechanism is quite simple; press release writing enables you to enhance brand recognition and client engagement. In other words, this type of content helps you earn the trust and the respect of your potential buyers.

4)     Attract powerful investors to consolidate your business
More than 80 million people rely on different online sources of information that end up influencing their buying decisions to a certain extent. While it seems obvious that not all of these 80 million individuals living in different parts of the globe might be interested in your new products or services, a few of them could be potent investors constantly looking for new business opportunities. Press release writing services describing your recent success, your new breakthroughs, or the implementation of a revolutionary product or service could help your company get noticed, allowing you to find the ideal investment partners that you’ve been looking for all along.

Undoubtedly, high-quality press release writing and effective PR distribution services represent valuable assets for all business owners who hope to win big by attracting investors and drawing more clients. Press releases deliver all of these advantages and more while requiring a negligible investment, compared to the long-lasting benefits ensured by well-written content pieces.

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5 Incredibly Effective Web Content Tips on How to Strengthen the Bond with Your Readers

 original web content

Most website owners have a hard time trying to anticipate and address the needs of their readers in a satisfactory manner. They struggle to grow a powerful, extremely influential brand with a healthy online reputation, and fail to witness traceable improvements. This happens mainly because online business owners don’t know how to strengthen the bond with their targeted audience. They lack the tools, the technique and the skills required to harness the curiosity and the interest of millions of Internet users constantly looking for fresh, original, relevant, accurate, regularly updated web content. Check out 5 working content writing tips, showing you how to create and maintain a flawless relationship with your readers in the long term.

1)     Surprise them in a pleasant manner on a regular basis

Whatever you do, don’t be predictable. Predictable ideas are always boring, especially in dynamic digital environments where abrupt changes never cease to take us by surprise. Analyze the unique attributes of your products and learn how to put them on full display in an original, creative manner. Diana Vreeland, the prestigious fashion editor, offers us a great piece of advice, underlining the idea that we should surprise our followers constantly, with details that they “never knew they wanted” and needed in the first place.

Be always one step ahead of your main competitors and manage to communicate unique, informative, entertaining messages that will be received, filtered and assimilated with enthusiasm by all your readers. Last, but not least, make them wonder: “How come I’ve never thought of that?”

2)     Learn how to share engaging content even if you’re writing for the most difficult niche

Readers tend to neglect flat ideas that they can’t relate to. Believe it or not, even tech writers can support this statement. Mere strings of numbers extracted from dull statistics and randomly posted on your website will get you nowhere. Let’s assume that you want to highlight the fact that eco-friendly energy has become increasingly popular over the past decade. Accurate numbers will back your story, but you will need to dig a little deeper to cultivate the engagement of your readers. Help them discover how green energy could reduce their monthly utility bills and how an eco-conscious attitude would help them live a cleaner, healthier life. This approach will enable you to stimulate the participation of your readers, while distributing awesome web content.

3)     Create a compelling story that sells

Let’s face it: we all love stories with a real substance. We identify ourselves with the leading character and always hope for a happy ending. Why should your web content be any different than a beautiful story with a powerful call-to-action? This doesn’t mean that you have to fabricate facts or to exaggerate the properties of your products. Be honest at all times, but find a way to improve your storytelling skills, all in order to create a long-lasting emotional connection with all your readers.

4)     Help your readers play an important part in your story

Website owners should always try to come up with new ways to encourage the participation of their followers. This is a golden rule followed by all Internet marketers and content writers who know that they should elaborate and communicate essential ideas turned by readers into emotion-filled mental pictures. Make them believe that the main idea developed in your blog post belongs to them or coincides with their deep-routed beliefs. Support a fruitful conversation, not a tiresome monologue that nobody wants to hear.

5)     Personalize your messages

Internet users can easily distinguish a truly, relevant, blog-sharing, informative web content from one distributing web materials which pretty much sound like the dullest sales pitch ever invented. Don’t fall into this trap. The key is to write engaging posts after doing a considerable amount of research. Discover:

a)     what people would like to read on your blog

b)     what kind of questions are Internet users asking about products similar to yours

c)     what your main competitors forget to say about their brand, line of products or services

d)     how your most import rivals connect with their followers

After taking all these factors into consideration, learn how to personalize your unique message and remember that only a realistic “trial and error” method can bring you closer to your boldest goals; so don’t be afraid to experiment.

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3 Types of Web Content That Could Compromise Your Online Reputation

quality web content

 

Your website is a weighty bridge between your brand and your potential buyers. In fact, the aesthetics and the functionality of your web page are two essential elements influencing the popularity and profitability of your online business. Quality web content plays an important part in this equation, guaranteeing your supremacy in your line of work in the long term. It’s no secret that original, helpful, meaningful ideas draw a significant number of visitors looking for pertinent answers to some of their most pressing questions. On the other hand, low-quality content writing can get you into a lot of trouble, impacting your online reputation and your revenues in the long term. When it comes to content for your website, one thing’s for sure: it is always preferable to put quality over quantity. Here are 5 types of web content that you should avoid at all costs:

1)     Dull, uninspiring, flat web content

Whether you are trying to launch your new line of antibacterial soaps, promote your high-end car dealership or make your targeted audience fall in love with your Japanese restaurant and create buzz around it, you need premium web content to support your goals. In other words, your ideas should inform, entertain, delight and persuade your readers into doing something (test your soaps, buy your cars, check out your restaurant and tweet about it, and the options are endless). Flat, boring web content will get you nowhere and it represents a mere waste of time and money.

2)     Web materials with no call-to-action

You might have what it takes to elaborate a beautiful story supporting your brand, but are you also a skilled Internet marketer? Do you know your audience and can you find out exactly what your online visitors want to see on your webpage? Do you count on a solid business background, enabling you to make the smartest decisions when it comes to enhancing the online visibility of your product? Do you know how to stimulate the interest of your potential buyers and make them act in a certain manner? If you’ve come up with a bunch of negative answers to all these questions, think about going in favor of professional content writing services. An experienced writer will offer you unlimited access to first-class web content with a powerful call-to-action, bringing you closer to all your marketing goals. Web content which fails to influence your readers is worthless and does not contribute to your business success.

3)     Duplicate content

Make no mistake: lack of originality will cost you a great deal. If you still think that “borrowing” a few ideas from your main competitors is a healthy, inoffensive business practice allowing you to save time and money, then you should shift your perspective 180 degrees as soon as possible. You must have heard about Google’s Penguin update. Google penalizes sites promoting duplicate content, created and distributed to drive more traffic and manipulate search engine results. The Penguin update was implemented to ensure a 5-star web experience for Internet users, prevent web spamming techniques and enhance the online visibility of websites that actually distribute high-quality web content. In this content, it goes without saying that copy-paste strategies are a major no-no and original, inspirational, creative ideas tailored to the needs of your segment of readers are the key to bigger profits and a flawless online reputation.

If you don’t have what it takes to create business -savvy marketing strategies built on first-class web content, take the easy way out: opt for professional content writing services and witness spectacular results in no time.

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The Ultimate Web Content Guide: 5 Ways to Enhance Your Online Influence

five ways

At this point in time, online buyers are overwhelmed by the great variety of “innovative”, “accessible”, “revolutionary”, “amazing”, “over-the-top” products and services launched by various brands constantly fighting for supremacy and struggling to attract a larger number of potential buyers. In this context, what’s the fastest, most effective way to surpass the efforts of your main competitors? Check out 5 rapid, risk-free ways to boost your online influence and put some distance between you and your fierce rivals once and for all.

1)     Deliver first-hand, original, inspirational web content

High-quality content should be the core of your marketing strategy. Without this central piece, you stand no chance in front of Internet savvy online business owners who are fully aware of the fact that useful, engaging, pertinent, regularly updated information is the key to success in any digital environment. So start embracing a problem-solving attitude and distribute meaningful content according to:

a)     Your business objectives

b)     The needs of your audience

c)     The particularities of your niche

 

2)     Convert your buyers and staff members into devoted brand evangelists

Are you interested in finding the best spokesperson for your online business? Why settle for one, when you can have thousands? Make the most of tools, techniques and strategies enabling you to convert your clients into enthusiastic brand evangelists who will help you promote your line of products or services in a truly effective manner, spreading credible marketing messages and helping you draw new customers in a time and cost-effective manner. Your employees are the best brand evangelists one could ever hope for! Cultivate their loyalty and encourage their active participation to boost the influence of your online company fast and effortlessly.

3)     Improve your communication skills

Be sociable! Create premium web content and learn how to share it with others in an ideal manner, on influential social media platforms, on your website, your personal blog and even on guest blogs. Your followers will appreciate the uninterrupted content flow, not to mention the fact that an active online presence will enable you to increase your influence in your niche. Dig a little deeper. Create and maintain a mutually beneficial relationship with important influencers in your line of work. They will help you by:

a)     Sharing your content

b)     Including links to some of your most relevant posts to promote your content

c)     Asking you to be their guest blogger and write useful guest posts, which would allow you to enhance your online visibility

 

4)     Share the good, the not so good and the weird

Regardless of how expensive, reliable or luxurious your product might be, don’t try to hide it under the mask of absolute perfection. Perfection isn’t real; once you affirm that your product is flawless you instantly compromise your own credibility. Be honest with your public; tell them the good news. Talk about major problems that you’ve had to overcome in your line of work, blog about weird facts and current challenges and humanize your web content to get the targeted audience on your side.

5)     Earn the trust of your followers by being consistent

Whatever you do, as soon as you see the tiniest signs of progress, be consistent. If a particular web content strategy triggers favorable results keep using it. Consistency displayed in many ways (regular blog posts, the same writing style and tone, high-quality web content always considered a top priority) will help you earn the trust of your readers and boost your online influence sooner than expected.

Are you struggling to grow the online presence of your company? Count on professional web content writing services and find the best answer to your problem in record time, without burning holes in your pockets.

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4 Web Materials Created by Skilled Content Writers to Reshape the Future of Your Online Business

skilled content writerUndoubtedly, your company needs to count on a solid online presence to become truly relevant and competitive in the long term. With so many powerful social media platforms influencing the behavior and the buying decisions of millions of clients worldwide, it goes without saying that a business which does not benefit from an impeccable reputation, a killer website with amazing content and a blog, doesn’t stand a chance in front of its fierce competitors. If you want to broaden your horizons and profit from amazing opportunities, exploit the powerful connection between social networking websites and ecommerce, with help from professional content writers.

Why is web content such a mighty king?

Make no mistake: millions of users rely on Facebook surveys to discover the strengths and weaknesses of a certain product; they tweet about it and some of them even go the extra mile to be truly helpful and share meaningful information about a recently tested commodity or service. This is why digital environments are such an important piece of the puzzle: they influence purchase decisions in a considerable manner.

Discover 4 types of web materials that will help you boost your revenues

In this context, professional services brought to you by a team of respectable content writers are, in essence, allowing you to draw more visitors, convert them into regular buyers and enhance the profitability of your online business. Truth be told, skilled writers with years of experience in this line of work have the power to reshape the future of your online business, by creating and distributing meaningful, creative, inspiring, compelling web materials, including:

1)     Landing pages

If you truly want to impress your targeted audience in the long term, then you will definitely need more than a sophisticated website with jaw-dropping apps and modern design. You will require premium content, describing your purpose in business and highlighting your unique attributes that make your products so special and buyable. Content writers have the skills, the know-how and the expertise required to put the strengths of your business under the spotlight and help your company gain a competitive edge.

2)     Press releases

A great press release has a well-determined structure, an appealing headline and 100% informative, pertinent content. While it might be hard for you to announce the development of your new line of products in a comprehensive manner, content writers know exactly which steps to follow in order to elaborate and publish flawless press releases, enabling you to promote your new commodities or services more effectively.

3)     E-mail newsletters

Crafting appealing e-mail newsletter is a real challenge, even for professional writers. The hardest part is to come up with a clever, original message designed to intrigue the recipients and make them click on your link. Professional content writers will come up with compelling subject titles that will raise the curiosity of your targeted audience, and bring you one step closer to excellent practices implemented by specialists to enhance open rates.

4)     SEO-friendly blog posts

A well-organized, regularly updated blog can help you increase the profitability of your online business considerably, while informing, entertaining and educating your potential clients who are constantly looking for pertinent answers to their most pressing daily questions. A SEO-friendly blog will help you put your brand on full display, earn big and stay in the game in the long term.

So there you have it: excellent services ensured by skilled content writers have the power to enhance the popularity and profitability of your online business. Contact a team of trustworthy specialists and turn your boldest, most creative dreams into reality today.

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How to Find the Most Suitable Content Writers for Your Website

experienced content writerCreating and distributing top-rated web content can be a rather difficult and time-consuming assignment for most business owners, who would rather focus their entire attention on other important tasks. In this case, professional services ensured by skilled, experienced content writers are the most adequate option at hand. Here are a few tips on how to spot the most suitable candidates for this job; those who will put their creativity, passion, originality and expertise at your disposal, enabling you to attain all your marketing goals and witness major improvements over a short period of time.

 What are the main particularities of excellent web content?

Whether you sell Indian food, high-end designer clothing items or accessible auto parts, you need content for your website that is engaging, original, with an inexhaustible flow of accurate, recent, pertinent information and a much-appreciated personal touch (that unique approach that makes your brand, products or services truly stand out). All in all, high-quality materials for your website, delivered by first-class content writers should:

1)     Inform, educate and entertain your audience

2)     Boost sales and help you increase your profit margins substantially

3)     Turn visitors into regular clients and enhance reader engagement and brand awareness

4)     Provide meaningful content for every website section, based on your needs, requirements, objectives and also according to what your readers would like to read on your website

5)     Highlight the unique attributes of your brand/line of products, your vision, your motto and your purpose in business in an entirely creative manner, to help your readers identify themselves with your brand.

 

Why should I opt for services provided by a writer specialized in web content?

There is a big difference between freelance writers who play by the rules set by the traditional media and content writers who understand the mechanisms of some of the most complex digital environments. People who read newspapers, books and other types of printed materials over a cup of coffee have the time, the patience and the willingness to read and re-read the information over and over again. On the other hand, people looking for information online are seldom eager to surf the Internet for hours and stay on one page for more than a few minutes. Their attention span is limited; this is precisely why you need content writers with an engaging writing style, who know how to captivate the attention of your online visitors, put them under their spell, and ultimately convert them into regular buyers.

Moreover, a printed text does not require optimization. A skilled, experienced content writer will always make the most of verified, effective SEO (Search Engine Optimization) practices, making sure that all your web texts display an ideal amount of keywords and are ranked on the first pages in search engine results. All in all, the structure and the content of your webpage should be entirely user-friendly and easy to scan. There is one more thing that you should take into consideration before interviewing your candidates. They should offer you a complete mix of professional services, including content writing, proofreading, SEO support, brand positioning, extensive research, personalized strategies insuring a fast, natural growth, social media management and anything else you might need in order to take your online business to the next level, on time and on a budget.

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