It’s no secret that in most cases, press release writing requires tons of accurate information; special skills; a lot of patience, time, and effort; and also a fruitful collaboration with influencers and potent media channels that might amplify and distribute your message to a broader audience. It might sound simple, but, in fact, getting enhanced media coverage can be quite challenging. Here are a few steps that you should follow in order to come up with a list of candidates, helping you see your press release published in business magazines relevant to your niche, newspapers, and on some of the most popular blogs.
• First step: Find the best broadcasters based on the particularities of your message
a) Identify your target audience to spot the perfect channels and influencers
What kind of sources of information are they particularly interested in? Finding the right answer to this question will help you spot the right media channels that you should try to reach in order to spread the word about your new accomplishment. Let’s assume that you’re just about to launch a new cosmetic product for women. Obviously, you’re going to try to get in touch with some of the most reputable, influential makeup and beauty bloggers and journalists who analyze reviews and write engaging articles about products similar to yours.
b) Find the right channels based on the type of coverage that you’re hoping to obtain (local, national, international)
Are you willing to promote your products on a local, national, or international scale? If you’re just hoping to attract local buyers, it’s useless to waste any time trying to capture the attention of journalists working for prestigious, national newspapers. Start by analyzing your objectives; this will help you elaborate the perfect media list based on your real necessities.
• Second step: Keep your media list updated
It is essential to build a powerful, long-lasting relationship with journalists covering your niche. This way, once you have a newsworthy fact, you just have to create a well-structured press release around it and send it to them. It is highly recommended to update your media list regularly, as some reporters might quit, might be promoted, or might be assigned to cover a different domain. Also, you could choose to consult different online databases, giving you unlimited access to extremely valuable media contacts.
• Third step: Count on a highly effective PR distribution service
Let’s face it: Elaborating your very own media list can be challenging and time-consuming. Take the easy way out by simply counting on a popular press release distribution service, guaranteeing maximum coverage for your story. In this case, you have numerous alternatives at hand, and you could easily find a service provider who understands your real needs and expectations and promotes only press releases relevant to your niche. For instance, Source Wire enhances the online visibility of countless relevant technology releases. Extra tip: Before choosing to collaborate with a PR distribution company, make sure it offers you the chance to measure the real level of exposure of your press release. Some companies, like RealWire, provide a detailed report, allowing you to see exactly where your money goes at all times.
Creating and distributing first-hand press releases might be considered a real hassle by many business owners. Simplify your life by counting on quality press release writing services, enabling you to save a significant amount of time and focus on the core of your business.