To be honest, who isn’t forced to deal with writer’s block at some point? In such cases, whether you have a blog or you own a small or medium-size online business, you simply run out of inspiration, or you have the distinct feeling that everything that matters in your field of activity has been said, written, done, questioned, debated and proved over and over again. Don’t let this episode impact your content writing skills in the long term. Here are a few tips showing you how to come up with ingenious, appealing, useful materials and raise the interest of your readers – even when you don’t count on an inexhaustible source of inspiration.
1) Write a hilarious post in which you describe one of the most surprising problems encountered in your line of work
Stimulate the curiosity of your followers by taking a different approach. When you have nothing new to write, think about an old, funny story that might interest your readers. Try to talk about a less-common problem experienced at some point, and don’t forget to mention a few effective exit strategies that were taken into consideration. This unconventional method of cultivating the engagement of your readers will work for any type of online business (grocery store, plumbing company, auto parts manufacturer) as long as your story has substance and you can count on excellent content writing skills. In the end, the goal is to promote your company by linking the funny story to your service page in a logical, creative manner.
2) Write an extremely useful FAQ section
In order to keep your readers close, you have to create and share meaningful content regularly. However, there comes a time when you start questioning your content writing skills, when you think that you’ve already written everything there is to know about your products, and when you simply can’t expand on a new, exciting topic somehow related to your purpose in business. In such cases, an FAQ roundup is highly beneficial, enabling you to offer accurate, valuable answers to some of the most pertinent questions that might trouble your followers, potential clients, and even your main competitors. Create an informative FAQ section and then link it to your relevant products and services to increase their online visibility.
3) Listen to the voice of your devoted readers
Not listening to the needs, issues, concerns, and suggestions of your readers will cost you, no matter how inspiring and influential your blog might be at this point. Learn how to appreciate and cultivate the feedback of your readers. In most cases, your own followers can offer you some of the most valuable sources of inspiration. For instance, let’s assume that you have a fashion blog and you have recently created an “outfit of the day” type of post. Some of your readers might leave a comment and ask you to share a detailed makeup tutorial, giving you an idea for another great blog entry. So the lesson is this: Always be sociable and learn how to interact with your readers in order to enhance the popularity and profitability of your business in the long term. Link the new post to older content pieces, as long as there is a connection between your entries.
If your writer’s block seems to be a permanent problem impacting your productivity, think about professional content writing services. After all, a new vision and a superior set of business writing skills could be the perfect solution to your problem – and the safest method to harness the curiosity and interest of your potential clients.