When it comes to SEO writing, fewer things matter more than choosing the right keyword phrases for your article, website, or blog. Of course, the most important factor when it comes to creating content is viable, fresh, interesting content. But that doesn’t mean you shouldn’t put some thought into the kinds of keywords that will make your site an attractive match for people searching the web. After all, what good is all of that high end content if nobody can find it?
With that thought in mind, here are a few useful tips and tricks to think about when compiling a list of keywords:
Opt for Multi-Word Phrases
Given the level of competition for search engine ranking, it just doesn’t make sense to choose a single word as a keyword. Consider the last time you conducted a search on a search engine like Google or Yahoo. Chances are, if you plugged in a single word, you were bombarded with a million different results – most of which had nothing to do with what you were searching for.
In the same way that you refine your search with the use of more than one word, you will be much more successful in your SEO writing efforts if you go with something a little more specified. In other words, San Jose Ophthalmologists is a better keyword phrase than Glasses.
Don’t Get Too Specific
Of course, you’ll also want to keep in mind what people are searching for when creating a keyword or keyword phrase list, as well. Going back to the earlier example, you might have an easy time making it to the number one Google spot with the keywords Affordable San Jose Ophthalmologists on Main Street, but how many people are inputting that lengthy of a search term? You want to be specific, but avoid being so overly specific that you take yourself out of the running completely.
Please see the keyword pyramid.
Skip the Most Competitive Keywords
A little research in SEO writing will show you just how popular certain phrases and keywords are. Graduation gifts, for example, will yield dozens of pages of results. Are you prepared to throw your hat in that ring? Again, a little refinement can be your best friend here. If you make or sell gifts for grads, consider narrowing things down just a bit. Personalized graduation gifts, graduation gifts for him, or hand crafted graduation gifts are all still competitive terms, but will give you more of a chance at hitting the front page.
Also, keep in mind that you don’t need to optimize your entire website with the same keywords. One of the best tips for SEO writing is to keep to more generalized keywords on the home page, and then get specific on the deeper pages.
Another SEO writing trick that copywriters and bloggers often forget about is the use of word and phrase synonyms. Incorporating these into the entirety of your blog or article is a good way to alert the search engine robots that you’re legit and not just spinning content. For example, if your keyword phrase is organic spa products, your content should include things like organic skin care, organic lotions, and all natural skin care.