Technology has caused a shift in media that has led to an explosion of content writing services, and careers that are now almost purely dependent on written material. Careers that have been launched are that of content writers, a demand that can be seen in the large amount of unique content both on and off the Internet. The Web has opened a market that can now be perused by multinational corporations. No longer are they restricted by the limited customer base that is tucked away in their own backyards. The world is now a hunting ground for customers, and corporations are happily getting dressed for the hunt.
Advertising through Social Media
Social media sites, like the popular Facebook and Twitter, are slowly replacing newspaper ads. Companies are now afforded the opportunity to advertise their products through contests and the forwarding of messages, and this is all for free. Granted, the networks have established advertising spaces. However, through the structure of the sites and the ability to make a post that is read by all of your friends, or a tweet that is followed by many, companies can advertise as much as they want and whenever that want.
In order to maintain these avenues of advertising, many companies have hired marketing specialists to oversee the daily posting and tweeting. Each post is carefully written and released into the World Wide Web to increase the company’s visibility and that of its products. The overall effect is that people are more likely to purchase these products because they soon become familiar, as the company slowly creates a trusting relationship.
Writers who specialize in social media marketing are contracted to research the targeted demographic and create posts that will incite their interest, and hopefully result in sales.
Advertising through Blogs and Websites
All of the social media sites connect to a Website that is the pride and joy of the company. This Website is often, and should be, the virtual home of the company. Everything the customer and potential customer want to know should be easily accessed on the main Website. Every page should clearly display written words that are easily understood and easily followed, should the requirements for instructions be necessary.
Through suitable content, the company can have individual displays of their offered products and services. These displays can include detailed descriptions. The writer gets the opportunity to persuade the reader that the product is great through honest-sounding and persuasive creation of unique SEO-rich content. SEO writing improves the rank of the Website in popular search engines. This is a great way for advertising, because whenever certain keywords are typed into a search box, the company Website will have a great chance of being accessed if it is on the first page. Increased browsing will surely lead to increased sales, if the Website is attractive and easily used.
What many companies do is also include different language options on their Websites. This created more job openings for content writers, while allowing the company to market their products to the many non-English speaking countries that exist.
Through technology and the increasing need to conquer a worldwide customer base, advertising has reached an apex. There are no longer strong limitations as to where and when a company can advertise, just a matter of how in some instances. The marketing industry is booming. In its wake it is also engulfing many content writers, because unique content that is also of a very high quality is necessary and in great demand.