Top 5 SEO Website Content Strategies for 2013


The playing field for SEO website content has spectacularly changed over the past 12 months. Google’s search engine ranking factors now depend on a number of things, all of which focus on one thing: QUALITY. From diversity and originality of writing to word counts and blogs complete with an Author profile, we’ve lined up the top best 5 SEO website content strategies for your reading benefit.

#1: Diversify, diversify, diversify. SEOMoz’s panel of experts talked about diversifying links, content and strategy in their 2013 post on SEO. Posting the same content, or spun content that is identical to the original, on thousands of different locations, isn’t a good strategy for improving your rankings. Your new blog posts, social media statuses, and circulated content should be as original and diversified as you can get it. Don’t be shy to make new domains, new blog sites, and a lot of new content. The more you do that’s 100% original, the more you will see your rankings increase.

#2: Keyword density isn’t crucial: headlines, and the first and last paragraph matter. Wikipedia says that keyword density mattered the most in the late 1990s. Matt Cutts, Google webmaster, says that it’s not a cookie-cutter method to always follow a fixed keyword density. Forcing the same phrase in there as many times as possible just screams, FAKE! There IS no hard fast rule anymore. Instead, focus on creative headlines or article/page headers, and make sure your first and last paragraph should contain at least one mention of your primary keyword.

#3: Short articles only written for a keyword are out. The verdict is in: you can no longer rank with these.  Any article under 400 words solely written around a keyword, with NO useful information and research, will do absolutely na-da in Google’s pool of ranking factors. Real-life proof? We actually lost a contract on articles and article submissions since the client realized their work no longer counted. The good news is now we’re doing social media and blogs for them. A note to the wise. That doesn’t mean short articles can’t rank: that means useless, keyword-only focused short articles won’t rank.

#4: Use informative content and check your word amounts. Ideally, 500-800 words will rank best, with 800 words ideally for landing pages. These long landing pages typically use long-tail keywords that have low competition and are a no-brainer to get on the first page of Google with. Articles with at least 500 words are excellent for article submissions: and at least 300 words is a standard minimum for blogs or pages published on your website.

#5: Create, or have someone create, Google Author profiles for your blog. Google Author Ranking is huge now in search engine ranking factors. People will actually see your face next to your content embedded right there in the search engine results page: and that lends a ton of credibility to your work. SEOMoz claims that Author Ranking could have direct impact on your site’s PR. Check out Google’s 4 simple rules on how to create a Google+ profile for Author rank.

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8 responses to “Top 5 SEO Website Content Strategies for 2013

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