Last year, 4.7 million searches were typed into Google’s search engine bar on average, daily. The trend for the past four years has been a 100%+ growth in this search amount every year. What does this mean for you and your business? In short: you have an excellent target market for just about any product, niche or service, right at your fingertips, growing daily. It’s available. You just have to tap into it. Remember, your web presence is as only as good as the time, effort and investment you place into it.
The Phone Book Is Out: Google Is In.
Rumor has it the yellow pages aren’t doing so well anymore. Since today is a world of convenience, more and more people find it easier to type in “Uniontown PA handyman services” than to actually flip through a phonebook and find it. So it only makes sense that you start focusing on your potential local web visitors than placing ads in the yellow pages. But how should you start targeting those hundreds of potentials customers searching your service keywords every day? Here’s a list of the top 5 things you should focus on locally for your local web content and Internet presence.
#1: Google Places. Have you registered your location on Google Places? If not, it’s time to. Set it up at Google Places for Businesses. Here’s a few quick pointers: when you set it up, take some time to fill out all your information. Put some of your keywords in the description. Add pictures of your business, coupons, product details, and anything else to attract local customers.
#2: Use Local Keywords In Your Web Content. Including local keywords in original written web content pages is essential, since “content is king” with Google’s new updates. Remember, keep that local web content fresh and original: you don’t want any stray spam pushing your website further down. The more original pages you have, the better: and the longer the word count (500+) the better, too.
With the new Google updates, we cannot ask this enough: does your local content provide quality for readers? Or is it another spammy, keyword focused page sitting in Google’s millionth search result? Just remember: Ask not what Google can do for you, ask what you can do for Google. (Yes, we like to play on famous unforgettable catchphrases of history at times). Well-written content from an original pen will score you huge favors with Google ranking.
#3: Get Listed In Directories. This is a big factor in ranking for local search results. When you list your website in directories, you can get solid links that will improve your rankings and boost your site in local search engine results. Here’s a list of a few: Yelp, CitySearch, Yahoo! Local, DMOZ, Business.com, and of course the essentials like Google and Bing. View the top 50 at Hubspot’s Blog.
#4: Publish a Press Release. Since a press release showcases your location and targets local SEO news results, this is an excellent tool to boost your local search engine rankings. Make sure your press release gets written around a local keyword for best results. Almost any business can utilize a press release: it doesn’t have to feature news, but it could be as simple as an eloquent “About” feature for your business, product or service.
#5: Global Services & No Headquarters? Still, target local keywords. Chances are the very clients who would buy from you online are looking for your service and a local keyword. Fitting local searches could mean better business for you than an actual local business. Why? You get to target as many local keywords as you want and go big for an even bigger response.
SEO News for September 2012:
- Pinterest Sends More Traffic Than Yahoo! Search
- New Search Engine Navigation In Beta By Google?
- Rumors Are A New Google Algorithm Update Comes Out This September!
- A Google Reminder: Selling Links = PR Penalty
- 7 Web Practices of Yesterday to Avoid
- Is Your Website a Wow or a Woe?