The Google Algorithm update is the subject of conversation in the SEO world of web content these days. And it’s no small talking matter. Named Google Panda 2.5 by the Google engineers, the Google Algorithm change has affected both positively and negatively large websites and their businesses. It has profited those who were using quality web content without too many repeated keywords; and it has negatively impacted those who were using recycled, perhaps even plagiarized web content packed full of SEO terms on their website.
But What Exactly IS Panda 2.5?
If you’re the average reader, you’re going to want to know just WHAT this “Panda” thing really is. It’s a cute name for a very powerful change that Google has made to their algorithm. You see, their search engine all depends on an “algorithm” to work. Think of it like some complicated law of physics or a formula from that mind-boggling calculus class. Just like ax2+bx+c=0, so a bunch of different factors give you the web content you see on the first page of Google when you type in a search term. When you see those search results on page one, it’s the result of Google’s algorithm.
Why Do I Need Quality Web Content Especially Now?
Great, so we know that Panda 2.5 is the name Google has stuck to their fancy new algorithm change. But how does it influence you as a website owner? Why do you need quality web content now more than ever before?
The changes done to Google’s algorithm directly targets the vitality of authoritative, original content for every website. And if you want to succeed, you’ll need to match what Google expects of the web content they’re putting on page one. Commonly, website owners would spin content and simply paraphrase an article, then post it as web content to their site for better search engine placement. This isn’t going to work anymore. Google wants to keep out those who have poor web content with duplicate wording or recycled content.
We’ve gone to several other blogs and websites of those who are old pros on the Panda changes in Google. What they all say points to these leading factors. If you follow these steps, you will have a great chance of success in reaching the top results in Google with their new Panda 2.5.
- Consolidate your old web content and keep what is valuable
- Add fresh, original and non-duplicate content to your site
- Place new content on every page, never re-use content
- State only credible, researched facts
- Have a good quality of writing (good grammar and flow)