Making web content used to be a piece of cake. Nowadays, it couldn’t be more difficult for a non-writer to sit down and try to write a page of website content. First, you must involve your keywords; secondly, you must involve the reader. Balancing both, while trying to please both, can overwhelm anyone who isn’t used to the task.
One problem I often encounter with making web content that is Google, Ezine, or blog ready, is avoiding a repititous keyword. For instance, Ezine is one web content area that is getting stricter and stricter when it comes to the content. You can’t have above a 4% density in one article, which means about less than 15 keywords inside 400 words. Keywords add up, especially if it’s a very common phrase. For instance, if you’re writing an article about a pool cleaner, it’s going to be very hard not to get marked as spam for overusing the keyword “pool cleaner”. Another problem is creating content that is both keyword optimized and reader optimized (meaning Google can index it, but your reader doesn’t get sore eyes from all the spam).
Problem: How do I avoid repetitious keyword phrases?
Answer: Use an online thesaurus.
It couldn’t be easier to find an alternative for the word “roof” if that’s the keyword getting marked as spam because you simply can’t stop using it. Just use a thesaurus. “Canopy, ceiling, covering, shelter,” are just some of the choices. The only problem here is staying coherent. You don’t really want to substitute the word “shelter” for “roof” if you’re talking about roof cleaning products. But, a thesaurus has helped me many times in avoiding that common repetitious keyword problem.
Problem: How do I write for my reader and Google?
Answer: Understand before you write, and it will flow better.
You will be very surprised to find out how much easier it is to write with the keyword “short sale” if you go online and study about it. If you’re writing for Google, you need the keyword in there; but for the reader, you also need to make the content personalized. And you can only do that if you have an understanding of what you are writing about.
Problem: My content is boring.
Answer: Break it up!
Boring, whole pages of website content will certainly turn any reader away, even if they’re positively thrilled in real life about the molecular theory. Seeing a page of words isn’t appealing. Breaking it up into subheaders and bullet points is your answer. Make it easier on the eyes when you break it up a bit.