When it comes to web content, there’s a multitude of different kinds of content you can choose from. But which is best? Choosing the right web content can make or break your website. Here are some easy tips for helping you out.
Text Web Content
This is your written web content, and can be located inside both images and in text blocks. The best textual website content is something that is expressly written for that page, rather than something simply copied and pasted from another source. This links back to the importance of fresh web page content for your website.
Textual web content will contain internal links in the html that will give readers more information. Not only that, but internal links will also keep their eyes on a focal point throughout the text. For instance, if your keyword was “dog food” you could link that to your associated dog food store.
Multimedia Web Content
More and more, we’re in an age of the video, the animation, and the graphic. People would rather stare a picture, it seems, than read a whole bunch of content. A short :50 video on a homepage encourages the visitor to click play so they can watch instead of read.
Sound, animation, images, and video make up the majority of multimedia web content. The best animations for your website are those in moderation. You don’t want your homepage filled up with too many cluttered moving graphics. Images should be optimized for web so that they can be downloaded fast by your visitor. Sound should be available to be controlled by the viewer, as it can get annoying otherwise.
What’s The Best?
Text website content and multimedia web content certainly each offer great options. Text website content is especially good, however, for building SEO keywords directly inside the text. You can’t do that with multimedia web content; but multimedia is great for instant gratification of your visitors.
In the long run, it’s best to have both on your website. Include colorful pictures, graphics…but also a lot of text. In the very long run, your text web content will be the backbone of your SEO presence in the search engines, and can rank you high according to the search term you can optimize in your text web content.