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10 Do’s & Don’ts to STOP Losing Traffic & Gain SEO Rankings This Summer

Scouring Google for updates as usual, we (very recently) came across a webmaster forum where complaint after complaint talked about a loss of website traffic from Google updates.  We’re not talking the February Panda or the June Penguin updates, but changes made just a WEEK ago by Google.  Apparently, there’s been a Panda 3.8 for summer 2012, and it has caused a lot of keyword rankings to significantly drop.  As fresh as a mere 72 hours from this email.  Sites that weren’t affected by any of the other updates, had strong white-hat SEO presence, and good SEO fundamentals, suddenly saw a loss of traffic.  And others found it harder than ever to rank.

So what’s the secret to ranking high?  There’s no reason to lose hope.  Google still exists, and your website has a chance of ranking #1 just because of that.  But you don’t want to invest time, money and effort in quality content that won’t get ranked—right?

We’ve searched across twenty different webmaster sites to bring you the best in SEO secrets.  Stop losing traffic TODAY after you read these tips!

What’s Next—Zebra?

Webmasters are getting frustrated and can’t keep up with all the changes.  They’re actually saying that Google is building a course of instability with all these updates.  True or not?  We can’t tell, but we can tell you there will always be an update (Google updates as much as ten times inside one week).  And if you’re currently on the web, you HAVE to worry about Google (it’s the #1 search engine used).  Here’s our top 5 DO’s and DO NOT’s for you to ensure a position among search engine rankings.

The 5 Do’s Of SEO for July 2012

DO build a simple website.  Tech guides are saying that you should split a lot of content into two domains.  Simple websites with a substantial amount of well written content rank much better.  Two domains = better than one.

DO use social media.  True, some of us might not enjoy having a Facebook profile.  It gets tedious logging in every day only to look at updates about who went out with who to where.  But social media is the future SEO. Web techs are saying that now is the time to register that Facebook fan page, that Twitter page, more than ever.  Too busy?  We can do it for you, starting at $10>>

DO check grammar.  Rumors have it the new updates will even pick up on spelling errors in your content!

DO backlink, but wisely.  Don’t buy 10,000 backlinks on sale.  Pick your backlinks wisely and go for a 200-500 link offer all at once.  More than 1,000 at one time just puts a red flag out for the Googlebots to swarm your site and drown it.

DO keep your websites active.  Continual blog writing updates, even if you’re going for 300 words/blog, is one of today’s most advanced SEO weapons for your website, Entrepreneur is saying.  Most SEO gurus recommend posting to your main business website daily, at least.  Your business’ new products or related industry news make great posts that Google will easily pick up.

The 5 Don’ts Of SEO for July 2012

DO NOT give link spammers a yes.  You know that Mary Smith who emails you every so often to get a link placed on your site for a link on hers?  Don’t say yes.  Chances are, it’s a spammy site that will only hurt yours with a low-ranking backlink.

DO NOT focus on your keywords.  Keywords are good, every website should have them.  Without keywords you aren’t targeting your search market.  But over-emphasis can de-rank your content.  Focus instead on very informative information (even if it contains on keyword).

DO NOT worry about length.  Word count, although long, is actually SECONDARY to informative content (Webmasters say go for 300 words of quality, time-consuming informative content, instead of 800 words filled with fluff).  This is mainly true for daily blogs. But, this leads to…

DO NOT go for short landing pages. If you’re posting a landing page, you want that page (which will be around for quite a while) at least 800 words.  Fill it with everything a visitor needs to know about  you or your company/service/product (or all of that).

DO NOT, do not, do not use automation in any way, shape or form.  100,000 automated traffic visitors heading to your website spells big trouble, although it may look like a stroke of genius for your products or visibility at the time.  Automated traffic now violates Google’s TOS.  It’s been officially banned.  So if you’re using it, you can only guess what’s coming for you…

With these tips, you’re well on your way to enhance your website presence with Google.  Don’t forget to replace that fast copy with quality website content and backlinking.

Tell us in the comments below what you’d like to see the next post about!  What interests you in SEO & Google updates?

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Google Penguin’s New Focus: Website Content Word Count, Social Media, Backlinks & More

This Penguin isn’t cuddly.

Last Wednesday, we attended an eye-opening webinar on Google’s major updates with Internet marketer Rob Fore.  It’s incredible how much Google has changed in 2012.  Rob told us that he’s seen some of Google’s biggest updates since 1996, and this year Google actually topped all of them.  No less than three different Google algorithm changes were rolled out inside three months.  We’re not talking about beans and peas here.  These were changes that actually bankrupted many Internet marketers.  From website content copywriting to backlinking, there’s some major changes Google has made that you should know.

If you own a website, work as an Internet affiliate marketer, or simply have a business with an online presence in website content, we encourage you to spend 3-5 minutes of your time today and read the summary of what we learned from Rob Fore.  This knowledge will give you the power to change the way your website works, rank better with Google, and pull in more clients every day. Continue reading

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4 SEO Must-Reads: Why You MUST Join Google Plus, Google Panda’s Replacement Penguin, & More

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He’s only scary if you’ve avoided quality website content.

SEO MUST-Read #1: Google Plus Matters.   Could your Google Plus account potentially be the key to achieving better traffic and a preferred placement with Google?  Harvard Professor Ben Edelman has some very interesting comments to say regarding Google Plus—comments that have created a buzz in the blogosphere.  Even CNET’S SEO blogger, Larry Dignan, had a featured post about what Professor Edelman had to say.  What was his comment?  “I perceived that Google would grant my site preferred placement–more algorithmic traffic–if I linked my Google Plus account to my web site and online publications.”  By embedding Google + into their search results, Google is not only getting their alternative to Facebook noticed: they’re saying you have to join if you want better search results.  It’s time to join Google Plus – not because it’s a fun new social media site, but because it’s necessary for better website rankings.

SEO MUST-Read #2: It’s Google Penguin time.  Out with the Panda…in with the Penguin.  (It’s a pattern…Google must really like those black and white animals.)  Our last few newsletters centered on Google Panda 2.5.  Just a few days ago (in early May), we discovered that Google had released a newer algorithm change, which included over 50 changes to the way their search engine works, and they’re calling this the Penguin update.  However, the Penguin changes haven’t been fully applied to the powers of the search engine yet, and we’re not sure when it will happen.  But if you want to know the full list of changes Google came out with in April, you can read it here (prepare for a huge list in small black and white font).

SEO MUST-Read #3: Backlinking is outdated.  That’s correct: link juice isn’t so big anymore.  Doesn’t mean you should drop the locals you’ve hired and quit all your backlinking efforts!  No, PageRank still matters.  But Google is simply getting smarter.  Your PageRank doesn’t go up overnight just by backlinking alone.  It used to bewhen search engines saw that a thousand links were pointing to your website, they automatically assumed your website was important and ranked it high.  Now, Google is getting smarter.

SEO MUST-Read #4: Re-strategize around SEO content.  Google’s new frown on link placement will definitely hurt a lot of businesses, who get their customers from the links they’ve placed (and not using the talents of a native Indian, but through a lot of costly time and work).  Link placement is the life juice to a small business with a web presence.  So what can small businesses do to recover?  “Re-strategize your SEO around quality content,” CNBC experts are saying.  You need as much content as you can.  And it doesn’t have to be all hosted on your website, either: you can publish content through social media (Facebook posts, twitter, Youtube), press releases, guest blogs, and much more.   Don’t forget…Express Writers can create any kind of web content you’re looking for!

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