SEO Copywriting: How To Optimize Your Copywritten Content for Web

Lately, I’ve been getting a lot of questions that go like this: “Can you write a homepage for me with a copywriting flair?  But can you also include keywords?” 

The answer is yes, it can be done.  But it takes a fair amount of skill and the ability to balance the equation between SEO (search engine optimized) keywords and still maintain a copywriting style.  Here are some of the main guidelines you need to know for copywriting with a sense of SEO.

 

Know & Assess Your Keywords             

The first step here is to actually find your keywords and assemble them for your content for web.  Unless you have already found out what your best keywords are, the quick way to do this is to go to Google’s keyword tool and type in the keywords that describe your company and services the best.  Google’s Keyword Adword Tool is one of the most used tools for finding keywords to create SEO content for web.

 

Once you type in the general keywords you want to go for, pick out the keywords that have the highest amount of traffic and the lowest competition.  Assemble the best of the keywords from these choices together, and you’ll be ready to create your SEO copywritten content for web.

 

Know & Assess Your Content

Finding your keywords is only half your battle.  Now you have to use them in your content for web in a way that will read with copywriting flair.  You don’t just want the robots to visit your content, but you want real human visitors to stay on your website when they read your content.  This can lead to sales if you’re a business or company.

 

To get the right content, it’s important to:

• Have a factual list of all your goals and what you plan to accomplish as a company
• Realize the right market and demographics your website would be the most relevant to
• Put yourself in the visitor’s shoes and ask yourself what you would want to know from your website

 

If you’re not sure how to copy write, your best chance is at finding someone who can do it for you or choosing a company and business that can write and publish all the content you need.  Persons rather than businesses are usually lower in rates, but sometimes you have to pick and choose to find the right quality.  Ask to see samples of past work before you actually hire.

 

Check out our team at Express Writers for great content for web that’s both search engine optimized and copywritten.

 

 

Should You Choose Free or Paid Content For Web?

The past week or so I came across something that surprised me.  It was a website with FREE content for your website, page, or blog.  I searched and found available free content online from a lot of sources; you can choose your own categories and get just about any kind of content you want.

However, along the way I found cons to this free content.  Some catches, if you will.  If you use this free content, you must credit the authors.  You can’t say you wrote it.  That’s the catch.  So if Johnny wanted to make a website selling his custom made skis, and wanted to put Sue’s free article on “Benefits of Skiing” for his homepage, he’d have to credit Sue.  The visitor now wants to know about Sue.  Why isn’t she selling the skis?  Why is Johnny using her article?  On an even further note, are they perhaps related?

That’s what a typical visitor will think when they find out you’re using free content.  Now, the only use this free content could offer is if you have a huge content site. For instance, my company writes for a few sites that have hundreds of how-to articles that link back to products.  Some of these articles were created from free content online.  However, even though they could just get everything from free articles, they’d rather pay us to create these articles.

So, why should you choose paid content for web?  When you can get free content for web online for your homepage, website, blog or content niches?

You can call it yours.  You pay the writer; the writer in effect sells you the copyright.  It’s yours now.  You don’t have to sell your skis with an article written by Sue.  That is your personalized home page content.  Choose to credit the author you paid only if you want; it’s not necessary.

Paid content is highly targeted content.  Did you know on the average web page, visitors spend time reading only 20% of your content?  They want to get the point of who you are right away.  In fact, they don’t even read, they scan.  If you can impress them right away, it’s worth the money you’re paying for that content.  That’s a onetime fee; the benefits are reoccurring.

Reputation.  This is a big one.  If customers, clients, or even visitors know you’re using free content, they’re not going to stick around to see your products.  They’re going to link free content to a lack of money and then think that leads to a lack of quality in products.  Which it just might, if you can’t afford web content.

In the end, you have to ask yourself just how much your website, products, services or content itself is worth to you.  For targeted, highly effective content for web, check out Express Writers today.

Web Content: Text or Multimedia, What Kind Is Best?

When it comes to web content, there’s a multitude of different kinds of content you can choose from.  But which is best?  Choosing the right web content can make or break your website.  Here are some easy tips for helping you out.

 

Text Web Content

This is your written web content, and can be located inside both images and in text blocks.  The best textual website content is something that is expressly written for that page, rather than something simply copied and pasted from another source.  This links back to the importance of fresh web page content for your website.

Textual web content will contain internal links in the html that will give readers more information.  Not only that, but internal links will also keep their eyes on a focal point throughout the text.  For instance, if your keyword was “dog food” you could link that to your associated dog food store.

Multimedia Web Content

More and more, we’re in an age of the video, the animation, and the graphic.  People would rather stare a picture, it seems, than read a whole bunch of content.  A short :50 video on a homepage encourages the visitor to click play so they can watch instead of read.

Sound, animation, images, and video make up the majority of multimedia web content.  The best animations for your website are those in moderation.  You don’t want your homepage filled up with too many cluttered moving graphics.  Images should be optimized for web so that they can be downloaded fast by your visitor.  Sound should be available to be controlled by the viewer, as it can get annoying otherwise.

What’s The Best?

Text website content and multimedia web content certainly each offer great options.  Text website content is especially good, however, for building SEO keywords directly inside the text.  You can’t do that with multimedia web content; but multimedia is great for instant gratification of your visitors.

In the long run, it’s best to have both on your website.  Include colorful pictures, graphics…but also a lot of text.  In the very long run, your text web content will be the backbone of your SEO presence in the search engines, and can rank you high according to the search term you can optimize in your text web content.

Adding Quality Content For Web: A Must or an Option?

If you’ve even dabbled slightly in Internet marketing, you’ve heard along the way that fresh quality content for web, whether for blog or website, is essential.  Fresh and new blog posts should be done at least every day.  Simple content for web like your home page and services pages should stay updated and current as well.

But why all the fresh content?  Why must we always upload more?  Is it a gimmick to simply pull more money out of you?

Not at all.  The biggest reason to add fresh quality content for web is because of Google.  You see, Google wants you to always add new content.  When you do this, Google knows that your site is “active.”  To them, you now have a great deal more value and you’re not just running it to collect their Adsense revenue.  When you keep adding updated, fresh content for web to your blog and website, Google rewards you—by bringing your rank higher in their search engine results.

Every single article and content you upload as content for web to your site is a way to generate a new visitor and a potential new client.  That means that the more content for web you have = the more visitors, the more exposure, and the more monetizing.  Plus, when you add content for web, this fresh new content for web to your site or blog will make your site an “authority website.”  This means that the large amount of quality content for web that visitors and potential clients/customers see will be a huge factor in gaining their trust and establishing your name with your website visitors.

There are countless other reasons, each one worthy in itself to cause you to always create fresh content for web in your blog or website.  Some of them are that each page can also be a way to post new Adsense and gain money from that.  If you’re utilizing SEO content for web, every article and blog post is a way to rank your website higher in the search engine for that SEO term.

There’s just a few reasons why you should invest in quality content for web for your blog, website, or articles.  Remember that the more content for web always brings you the more exposure.  The limits are endless, it’s up to you how far you want to go!

 

3 Easy Steps To Design Your Own Content For Web

Designing your own content for web doesn't have to be this hard.

Who would eat an Oreo cookie and leave that soft white filling behind?  Honestly, I think it would taste pretty flat.

Similarly, if you were to overlook the content of your website, it’s like leaving that white filling untouched.  Overlooking content for web in your website is like overlooking the key foundation of your site itself.  Content, whether it’s your headline content for web or your thumbnail image’s name, is the king of the search engine spiders.  Your content for web shouldn’t be an afterthought, or something to fill in the white spaces in your blank html pages.  Sure, multimedia might have a sovereign spot as well, but that vital content for web inside your website is still holding the supreme position.

Now that you know just how important your content for web really is, you might be wondering just how to get that content.  Perhaps you’re not a writer at all.  When you think of writing your own content for web, you might not even know where to start.

Let’s say for example you were going to write 400 words, content for web, on “Why Happy Kitten Food is the best kitten food.”  Here’s the 3 key methods I use to assemble the outline I need to get started immediately:

1. Realize what the title is saying.  It’s as simple as that.  Look at this title.  What do you know you immediately need?  A list of benefits and features to answer the “why” question, right?  This is your core piece, the heart of the web content for this topic.  The minute you know you need a list of benefits and reasons to fit the title, head on to:
2. Research.  The internet is your best friend when it comes to creating content for web.  Type in the name of the item “Happy Kitten Food” and “features” or “benefits”.  You’ll more than likely come across Happy Kitten Food’s website and find a whole stock of benefits and features that can fill up your need for content for web.
3. Rethink and rewrite.  You haven’t found your content for web yet from #2; you’ve just found the solvent for your need to get this particular content for web.  Now, you need to look at what you’ve found from your research, rethink it a little bit, and rewrite it.  For example.  “Happy Kitten transforms your pet into a playful, energetic kitten with a rich source of nutrients approved for pet health.”  From this, you now know that Happy Kitten food makes your kitten: energetic, healthy, and it is safe.  See how the need is filled?  Now, just rethink and rewrite.  “Happy Kitten’s brand of safe, FDA approved cat food promises to provide your cat with daily energy and the nutrients it needs for optimum health.”  That was easy, wasn’t it?

When you’re creating content for web, whether it’s for someone else or yourself, it’s important to allow your own creativity and imagination to help you out.  Sometimes you might not feel it’s there.  When that happens, take a break and refresh yourself.  It’s no use working if you feel burnt out.

With these tips, create the best content for web you can think of…remember to simply think, research, rethink, and rewrite!