What is Keyword Density? Why Is It So Important When Using SEO Writing Services?

Keyword density is a very important part of SEO writing services, and it’s found in articles and blogs.  To better know how it works, let’s start with the basics.  First, SEO is the general term for search engine optimization.  It’s the process of optimizing your website to attract more traffic and build up a higher search engine ranking.  SEO activities can range from building links that are posted in forums, blog comments, or social media and lead back to your site, or creating articles and blogs using writing services that will create content that is search-engine optimized with the correct “keyword density.”

 

So now you know where keyword density fits in, but what actually is it?  Keyword density is the jargon in SEO for the amount of times, in a tangible number, that your keyword appears in an article, blog, or page.

 

Example.  You have a web page with 200 words.  This includes the headlines, subtitles, and everything in that content.  If your keyword can be found in those words 6 times, you have a keyword density of 3%.  Here’s a formula to guide you in figuring this out for any amount of content.  Your keyword density is the # of keywords divided by the total number of words on the page, multiplied by 100.

 

Rules for Keyword Density

Here’s a hard rule I’ve found that applies to just about any kind of web content created by SEO writing services that has a keyword density.  Anything less than 2% density is too little; anything over 4% is too much. Why is this?  The search engines need to be able to find your content, and you want to make your “keyword” an actual keyword (which it won’t be if search engines can’t pick it up).  But you don’t want to “spam” your content with an overuse of keywords, either.  And for most articles and blogs, that starts after 4%.

 

Fitting in Keyword Density

Say for instance your business was a software company.  You’d want things like “software,” “programs”, or the names of specific software you sell as your keywords.  This is because someone typing in “software” into Google’s search box would be able to come across your content.  So, you assemble a keyword list.  You hand it to the writing services you’ve hired.  They take each keyword and create an article around it.  You now have website content that the search engine can actually pick up.   And because you chose quality writing services, it’s still readable and attractive for humans.

 

Did you notice this article was built around “writing services?”  I know… I’ve just told the secret.  Putting the SEO term in at the correct density means placing the keyword the correct number of times in the article, press release, or blog.  You don’t want to put it in there too much: anything that has more than 5 to 6 keywords in 400 words will be refused by major article directories like Ezine.  But you need it at the right amount.  This is where quality SEO writing services (yes, I’m promoting unashamedly now) fits in.  Like Express Writers.

 

SEO Copywriting: How To Optimize Your Copywritten Content for Web

Lately, I’ve been getting a lot of questions that go like this: “Can you write a homepage for me with a copywriting flair?  But can you also include keywords?” 

The answer is yes, it can be done.  But it takes a fair amount of skill and the ability to balance the equation between SEO (search engine optimized) keywords and still maintain a copywriting style.  Here are some of the main guidelines you need to know for copywriting with a sense of SEO.

 

Know & Assess Your Keywords             

The first step here is to actually find your keywords and assemble them for your content for web.  Unless you have already found out what your best keywords are, the quick way to do this is to go to Google’s keyword tool and type in the keywords that describe your company and services the best.  Google’s Keyword Adword Tool is one of the most used tools for finding keywords to create SEO content for web.

 

Once you type in the general keywords you want to go for, pick out the keywords that have the highest amount of traffic and the lowest competition.  Assemble the best of the keywords from these choices together, and you’ll be ready to create your SEO copywritten content for web.

 

Know & Assess Your Content

Finding your keywords is only half your battle.  Now you have to use them in your content for web in a way that will read with copywriting flair.  You don’t just want the robots to visit your content, but you want real human visitors to stay on your website when they read your content.  This can lead to sales if you’re a business or company.

 

To get the right content, it’s important to:

• Have a factual list of all your goals and what you plan to accomplish as a company
• Realize the right market and demographics your website would be the most relevant to
• Put yourself in the visitor’s shoes and ask yourself what you would want to know from your website

 

If you’re not sure how to copy write, your best chance is at finding someone who can do it for you or choosing a company and business that can write and publish all the content you need.  Persons rather than businesses are usually lower in rates, but sometimes you have to pick and choose to find the right quality.  Ask to see samples of past work before you actually hire.

 

Check out our team at Express Writers for great content for web that’s both search engine optimized and copywritten.

 

 

Developing Ideas Into Web Content

Web content is something that is designed to get across a message.  If you are a professional caregiver, your message is one of hope that offers help to a person in need.  The message differs with every business, individual, and company.  Designing web content that translates your ideas into professional, written content takes a lot more work that you might think.  If you’re stuck on how to get those ideas transformed into web content, here are some quick tips that might help you out.

 

Have a brainstorming session.  Here’s where it starts.  Your ideas are what ultimately create the professional web content that will be featured on your homepage.  Don’t worry about creating a polished, quality product.  All you need here are the rough ideas.  If you are a company, plan a brainstorm session with your employees.  They can give you an extra bright idea or two that can help a great deal.  If you are an individual, look for artistic ideas and minds online.  There are even places online where you can pay people to help you brainstorm.

 

Make a creative brief.  Once you have completed a successful brainstorming session, you can start making a creative brief.  This is something that will get across your message in correct terms so you can hand it to the person who will be creating the finished, polished web content.  A creative brief includes five key things, besides other points:

• Company/Business Vision
• Mission
• Objective
• Target Audience
• Top Competitors

This will get your ideas into writing.  Having the facts right in front of you in this outlined, detailed way will help you to modify or edit as you would like.  If you are handing it to a team instead of creating the web content yourself, make sure your creative brief is as detailed as you can possibly make it.  The more details, the better.

 

Get a finished draft.  Hiring a professional team will ensure that you get the best web content possible. If you are employing a professional writing team, they’ll take it from the rough idea stage to a finished, polished completion.  With a creative brief, a professional writer can create ultimately the best web content.  This may give you a profitable return in the long run.  Who wants to read a poorly designed, non-fluent homepage?  Don’t deter your future clients.  Go for the best possible web content early on so that you can get the best possible long term results.

 

Get the web content you need today from Express Writers!

 

What Are The Most Common Web Content Writing Mistakes?

One of the biggest ways to draw in steady streams of traffic to any website is through quality web content articles.  They can be posted as web content; blog content; as an Ezine article or a Ehow guide.  In any case, creating and publishing these articles is vital to the positive statistics of your website visitors.

 

However, when putting together web content either on your own or for someone else, there’s quite a few common mistakes that pass right by unnoticed.  If you know what they are, you’ll be a lot more ready to actually catch them and stop them as they come.

 

Mistake #1: Grammar, Spelling, and Punctuation.  Maybe you saw this one coming: but when you’re actually creating your web content, what seems to be the easiest-to-avoid error can be your downfall.  Many websites have web content with 20 or 30 run-on sentences.  Make sure you don’t just write the web content; you need to proofread it as well to avoid this #1 common mistake.

 

Mistake #2: Changing voices.  Throughout your web content article, it’s not hard to suddenly go from “I” to “them” or “you” to “her.”  Stay in the first, second, or third person, whichever one you choose.  If you’re not consistent, your reader will be left scratching their heads as to who you are referring to.

 

Mistake #3: Too much hype.  Everyone writes web content for a purpose, right?  Maybe you’re promoting your newest line of kitty treats.  If you are the writer, you will probably want to write all about the product.  Just how great it is; how cute the shapes are; the amazing ingredients; and so on.  But beware: your reader will quickly leave your web content if it is only promotional.  Readers want to obtain something from what they read.  They don’t want to waste time reading a sales pitch.

 

To avoid this common mistake, think of what value you can offer your reader.  Instead of it being all about your kitty treats, transfer the subject to “Nutritional Cat Foods” and promote your line in the last sentence.  Let your reader know what foods can harm a kitty; and why your ingredients are important.

 

Mistake #4: Too broad.  Your reader wants to get specific.  They came to your web content article because of the title: and if you start going out broadly with no general direction, as is a common easy mistake to make when writing web content, they’ll soon be turned away from reading your content.

 

Get great web content today at affordable rates from Express Writers!

 

 

How To Attract Visitors To Your Blog (At No Cost)

So, you have a blog.  The problem is you don’t have enough readers.  Maybe you’re paying to post great content: maybe you write it yourself.  If you aren’t getting the attention you need, here are a few helpful tips that will increase your blog traffic and get some eyes on your updated content.  Best of all, they’re free and easy to do!

 

Visitor Attraction Tip #1: Networking.  Here, it can be as simple as getting out to meet your neighbors.  And I’m not talking about the people down your street.  Who’s in your niche?  Who is in the social forums?  Get connected to people you might relate to by posting in relevant forums and making friends.  Don’t forget the relatives.  Email all your friends and family your new blog.

 

Visitor Attraction Tip #2: Be a Blog Reader.  A great blog writer is also a blog reader.  What’s your competition?  How can you succeed like they are?  Scoring a post inside a popular blog can get you really high traffic wise: look into being a guest blogger.  Comment on blogs that are inside your topics.  This is a great way to get noticed by people who might be interested in what you have to offer.  It’s free and easy and it works.  However, the only catch is to give out comments that actually read more than “I agree!”

 

Visitor Attraction Tip #3: Link Love.  Blog owners (other than yourself) watch their blog like a hawk; they’ll notice immediately if someone links to them.  This will lead to a lovely friendship.  Be aware of other opportunities your readers might be into; instead of getting them to stay on your blog, talk to the people they are going to.

 

Visitor Attraction Tip #4: Promote.  You’ll never get around this one. Without promotion, I hate to say it, you’re really going nowhere.  Put your blog url on every place that will get noticed.  Think about flyers, business cards, letterheads, and a link in every email you send out.

 

Visitor Attraction Tip #5: SEO.  Here’s another one you can’t ignore if you want the search engines to pick up on your blog.  Whatever niche or subject you’re into, your blog content should be optimized so that someone searching for a relevant keyword on your topics will come eventually to your blog through Google.  Don’t go crazy with the keywords, but incorporate them at a good density in each post.

 

For blogging services and much more, visit Express Writers!

 

 

What Kind of Website Content Ranks High On Google?

Keywords are typed into Google’s search box at the rate of millions every day.  What’s the result?  Unless you typed in a ten word search phrase, the result is probably over a million pages of website content results.  And what is the chance of you heading to the millionth page?  Well – one in a million.

Today, the website content that rank at the top of Google aren’t the keyword stuffed, nonsensical content that most people imagine.  Ranking at the top of Google’s content kings are simple websites that have well written and solid amounts of content.  These are what makes it to number one in the search results.  Back then, it may have been the stuffed keywords that hit page #1; but the algorithm is changing.  Google is only ranking valid sites that aren’t written because of a search engine.  More and more, their robots are putting human readers into the equation.

Success Features for Website Content

More and more, Google is able to find good sites that have readable, well written content, and will put those as the foremost result.  However their technical process is constructed, it seems to only pull out the good content for first page search results.  If you want to rank high on Google, you need good content.  It’s as simple as that.  But what is all included in good content?

Here are the four rules for your website content to rank high on Google:

1. Update your content.  Here’s what Google is looking for.  If you are frequently adding content to your website – at least one time a week – the chances of you ranking high in their results are much, much better.  This is where blogs and articles come in handy.
2. Grammar.  Try to stay away from all grammatical errors.  Interestingly, the Googlebots are becoming smarter: anything that looks like gibberish won’t be chosen by the spiders.  We don’t know exactly Google’s process, but it certainly looks like they use a spellchecker when looking for results.
3. Shorter is better.  Break up your content.  Don’t go for one long paragraph.  List your services in a numbered format.  Have a list make up some of your website content text.  Go for brief sentences in less than 10 words.
4. Relevant content.  Okay, so it does include a little SEO.  And don’t go for just one keyword alone.  Terms that are related to the keyword (secondary or cousin keywords) are also in the SEO equation.

For website content that is high in quality and will meet your budget, visit Express Writers today!

6 Reasons Why It Pays To Get A Web Content Writer

Don't be left in frustration with underpaid web content writers.

Notice how you end up on Wikipedia anytime you’re searching something?  Wikipedia is merely a source of information available for public editing.  It doesn’t count in a history report.  Your teacher won’t say it’s a reliable reference.  People aren’t going to take you seriously if you quote it.  But if you’re looking for information on payday loans, or some topic in a slightly less well known niche, you aren’t going to locate what you need right away.  In fact, you may be better off with Wikipedia content than what is on some websites you’ll find.

That’s because more and more the internet is just a place to pile web content.  No matter who wrote it; no matter what it looks like; it gets posted online, and anything goes.  Marketers are starting to buy into this, and spend way less money than normal to get content and post it.  As long as it’s SEO optimized, they think it’s suitable.

This could not be more wrong.  And, times are changing.  People aren’t going to hire you if you just put some slapstick writing up on your website.  When you need to outsource your web content: hire someone who can work a bit of savvy creativity into it.  Don’t scrape pennies.  It really does pay more in the long run to pay a little more at the outset.

Here’s 6 reasons why it pays to hire a web content writer:

1. Google is improving.  That’s right.  They’re not totally content centered and SEO keyword focused anymore.  Google is more and more recognizing natural, organic content and putting it first, rather than that which doesn’t add any value to their search results.
2. Timeliness.  If you pay .50 or $5 per article, don’t expect to get it on time.  Don’t expect to hear back from them till a week later.  Solid writers who charge current market writing rates can present you with a deadline and fulfill it.
3. Good quality writers feel underpaid.  Eventually, you’ll come across a good writer.  A writing company owner began working for $3 per article; today, she owns a company and gets nothing less than $15-$20.  A novice won’t know market rates, and you can take advantage of them.  But eventually they’ll realize and you’ll be left without a writer (or with a very upset one).
4. Time loss.  You will have to proofread; you will always have to edit; and you will have to check for duplicity.  That’s a lot of time spent for just one article.
5. Your readers.  Who are you having this written for?  The spiders? The robots?  Or potential clients and customers?  Remember your audience.  They are not going to waste time reading penny pinched author output.
6. Native English speakers.  Here’s a big problem.  You’ll be hiring low rate writers only to find out that they really don’t know how fluent English is written.  That’s one of the biggest problems with hiring underpaid writers.

Outsource your web content today to Express Writers for on-time results, accuracy, and fluent content.

What Do Spiders, Web Crawlers & Robots Have To Do With Web Content?

He looks scary. Really, he's just a harmless lovable Googlebot. No, he still looks scary.

So lately I’ve been talking about these robots and spiders that Google uses to index your site.  If you’re new to the world of writing content for web or simply just don’t know too much about the technical side of web content, you are probably wondering what on earth these web crawlers, spiders, and robots really are.  Is Google full of little machines that run around on their feet to find websites?  Okay, maybe you’re not thinking that.  But what really are spiders, web crawlers, and robots?

Web Crawlers

A web crawler is basically the generic name that covers “Web robots”, “bots”, “automatic indexers,” and the like.  This is an actual program that is built by a computer to browse the entire web in an very organized fashion.  It’s methodical and automated, and the process of what web crawlers do is known as spidering or web crawling.  Spidering is a means of providing constant, up-to-date results for search engines.  Each time one of these web crawlers or spiders goes out, it’s looking for fresh, new content, and putting that into a new equation for different Google results a week later for the same keyword.  Crawlers are also used in the world of spam to gather email addresses from valid sources, harvesting other information, and for doing website maintenance.

Google Bots

Googlebot is the official search bot software of Google.  This bot, or web robot, collects a great deal of documents from as much of the web as possible to create a searchable, effective index for Google search engine indexing.  Googlebots have an IP address that you will often notice when looking for sites that show your IP.  These Googlebots have been known to take up a huge amount of bandwidth and crash entire sites because of this.  Throttling the crawl rate is sometimes necessary, and so Google provides Webmaster tools for website owners to do this.

How You Can Benefit

Interestingly, because of the huge size of the web, only about 40-50% of the entire web gets indexed—even by the giant search engine leader Google.  This is why it is extremely important for you to have updated, constant content on your website.  Web content that is indexed by Google will be constantly updated, fresh, and very relevant.  If someone is looking up “purple scarves,” and you can offer them that, then make sure you have that keyword optimized in your web content.

With only half the web getting indexed, updated and relevant content for web is a must when it comes to your website.  Let Express Writers maintain and update your web content with relevant, affordable optimized material.

What Is A Website Writer?

A website writer is definitely an investment if you are building a website, manage a number of websites, or need maintenance on your website.  But just what all is involved in their work?  What’s a website writer really going to do for your site?

 

If you’re getting ready to launch a website, there two things to focus on: your content, and your content.  Why did I repeat that twice?  Well, there are two viewpoints.  First, you need to have your content cater to your visitor.  Next, you need to have your content cater to the search engine “spiders.”  Both of these viewpoints are taken by an experienced website writer.  Here’s more detail on the facts.

 

1. A website writer will convey the right message to the reader.  Even more important than just attracting the spiders from Google are keeping your visitor on your page.  That’s right.  Not much more than 20% of what’s on your page is actually read or skimmed over.  You want those first words to be compelling.  You want to keep them there.  You didn’t build your website for them to close right away, did you?  A website writer simply knows how to write well, and convey the essence of your website’s message in such a way as that it’s interesting, fun to read, and capable of keeping your visitors on your page.

 

2. A website writer knows how to convince the crawlers.  Not like creepy crawly but rather like robotic spider crawly.  We’re talking about Google here.  Your website writer will know how to put the keyword in your website content just at the right density so that those robotic Google spiders will actually be able to pick up the website content when someone searches.  So if you’re writing content for Gloria’s salon company in L.A., you want to put “salon company L.A.” in that content at the right density.

 

Here’s where it gets tough, and where a website writer is needed to create the ultimatum: not obliterating rule #1 with rule #2.  Your website writer should be able to convey the message to your visitor and keep the Google search phrase in there still.  You want it readable, not keyword stuffed.  That’s where the website writer can save you time and hassle.  They know just how to create this balance and do it successfully.

 

All in all, if you’re on the hunt for a website writer, you’re looking for a content writer.  Now that you know just what they do, check out our team at Express Writers, where we promise you high quality website writer abilities and outcomes at affordable rates.

 

 

 

 

Should You Choose Free or Paid Content For Web?

The past week or so I came across something that surprised me.  It was a website with FREE content for your website, page, or blog.  I searched and found available free content online from a lot of sources; you can choose your own categories and get just about any kind of content you want.

However, along the way I found cons to this free content.  Some catches, if you will.  If you use this free content, you must credit the authors.  You can’t say you wrote it.  That’s the catch.  So if Johnny wanted to make a website selling his custom made skis, and wanted to put Sue’s free article on “Benefits of Skiing” for his homepage, he’d have to credit Sue.  The visitor now wants to know about Sue.  Why isn’t she selling the skis?  Why is Johnny using her article?  On an even further note, are they perhaps related?

That’s what a typical visitor will think when they find out you’re using free content.  Now, the only use this free content could offer is if you have a huge content site. For instance, my company writes for a few sites that have hundreds of how-to articles that link back to products.  Some of these articles were created from free content online.  However, even though they could just get everything from free articles, they’d rather pay us to create these articles.

So, why should you choose paid content for web?  When you can get free content for web online for your homepage, website, blog or content niches?

You can call it yours.  You pay the writer; the writer in effect sells you the copyright.  It’s yours now.  You don’t have to sell your skis with an article written by Sue.  That is your personalized home page content.  Choose to credit the author you paid only if you want; it’s not necessary.

Paid content is highly targeted content.  Did you know on the average web page, visitors spend time reading only 20% of your content?  They want to get the point of who you are right away.  In fact, they don’t even read, they scan.  If you can impress them right away, it’s worth the money you’re paying for that content.  That’s a onetime fee; the benefits are reoccurring.

Reputation.  This is a big one.  If customers, clients, or even visitors know you’re using free content, they’re not going to stick around to see your products.  They’re going to link free content to a lack of money and then think that leads to a lack of quality in products.  Which it just might, if you can’t afford web content.

In the end, you have to ask yourself just how much your website, products, services or content itself is worth to you.  For targeted, highly effective content for web, check out Express Writers today.